At e4m Real Time Programmatic Conference 2026, industry leaders discuss how programmatic DOOH is changing the way brands buy, create and measure OOH c...
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Programmatic DOOH: Bridging Digital & Physical
e4m Real Time Programmatic Summit: Experts to discuss DOOH’s digital-physical connect
At the fifth edition of the conference on September 30, the panellists will share insights on the topic 'Programmatic DOOH: Bridging Digital & Physica...
From watching to participating: The new creative playbook
As brands chase live moments over 30-second films, agencies are redesigning creative craft around participation, not just production
KKR invests in BookMyShow, acquires minority stake
According to the company, KKR’s investment will support BookMyShow’s scaling of its live entertainment business
AI Insights
AI
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Investment for Growth. KKR's minority stake acquisition is aimed at supporting BookMyShow's scaling efforts in the live entertainment sector.
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Focus on Programmatic DOOH. BookMyShow is engaging in the evolving landscape of programmatic DOOH, indicating a strategic shift towards integrating digital and physical advertising.
FAQs
AI
BookMyShow received a minority investment from KKR.
KKR's investment will support BookMyShow's scaling of its live entertainment business.
BookMyShow is participating in discussions about programmatic DOOH, focusing on bridging digital and physical advertising.
Programmatic DOOH represents a strategic opportunity for BookMyShow to enhance its advertising capabilities and connect with audiences in innovative ways.
The e4m Real Time Programmatic Conference is scheduled for September 30.
AI-assisted summary, reviewed by our newsroom
AI
BookMyShow has recently secured a minority investment from KKR, which will aid in the expansion of its live entertainment business. Additionally, the company is actively participating in discussions around programmatic digital out-of-home (DOOH) advertising, highlighting its commitment to integrating digital and physical marketing strategies.
Key Executives
2 People
KK
Kiran Kumar
CEO
AS
Ashish Saksena
COO