Guest Column: Cannes Lions 2017: I might leave Cannes, but Cannes will never leave me!: Supriya Malhotra, Mindshare
A ringside view of the glitz, glamour and glory that Cannes stands for
I am representing India at the Cannes Lions International Festival of Creativity 2017 from the APAC region at Mindshare, and this truly has been a dream come true! The Cannes Lions festival is a global event for those working in the creative communications, advertising and related fields and draws people from across the world. Spread over eight days, it gives me pure inspiration by world class speakers at mainstage talks, award shows, beachside networking, parties and hands on workshops.
All of what was just discussed in college classrooms or the office boardrooms has turned to reality. It feels great to connect with a lot of people from across the globe, be it a casual walk or an inspiring talk.
I am overwhelmed to be part of this festival, with congratulatory messages coming in from work colleagues and family, wishing me the very best. It has been three days of pure madness at the festival I have attended so far. The place is so fascinating; seeming like a carnival for all creative people.
I am surprised to see so many people turning up for each session, making it super encouraging for the speakers. Particularly, the session on ‘The Future of Visual Discovery’ was remarkable, it made us look at technology from a very different lens. There is so much to learn and imbibe into my daily work from the wonderful speakers and the innovative ways they present their case to the audience keeping them engaged throughout, be it The ‘Story-telling into the Dark’ session by the Wondery or the Lego’s ‘Social Media Journey’! The Q&A’s post the sessions are fantastic and totally relatable.
A session which needs a special mention is the one by Chris Tung, CMO, Alibaba Group on decoding the consumer journey through big data. It clearly was mind-blowing on how Alibaba has projected itself beyond an e-commerce company, rather as a reservoir of rich consumer data. It has mapped every stage of the consumer journey from Awareness to Interest, Purchase and Loyalty and with the ‘Brand Bank Data’ and its brand-new marketing product initiative called Unimarketing and closed the loop henceforth.
I was literally gleaming with pride today at one of the sessions which was presented by Mindshare on ‘Talent without Prejudice’. Last year, the Brooke Bond Red Label Six Pack Band had won the Glass Grand Prix and this year they had travelled to perform on the same stage and share their life-changing experience.
Interestingly, the festival sponsors have their allotted zones and use it at their creative best. I totally loved the experience of going up the Snapchat ferris wheel and getting a panorama view of Cannes. Much to a foodie’s delight, there are lovely cafes to eat by the road and multiple kiosks serving French delicacies.
The #AfterParties at Cannes are worth waiting for. It’s that time when everyone unwinds from the day with a lot of networking and cultures coming in together.
I am just digesting moments like these here and it certainly motivates me to make my dreams much bigger. Post this experience, I might leave Cannes, but for all you know, Cannes will never leave me!
(Supriya looks after Digital Marketing & Communication at Mindshare, Gurgaon and is attending the festival as a Young Lion)
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Disclaimer: The views expressed here are solely those of the author and do not in any way represent the views of exchange4media.com
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