Cannes Lions 2011: An ‘Out of the Box’ Gold; India bags 5 Design Lions

Design Lions has brought much cheer to the Indian camp with Out of the Box bagging a Gold. Mudra Communications took home two Silvers and a Bronze, while TBWA\India scored a Silver Lion.

e4m by Tasneem Limbdiwala
Updated: Jun 23, 2011 11:23 AM
Cannes Lions 2011: An ‘Out of the Box’ Gold; India bags 5 Design Lions

India has bagged its second Gold at this year’s Cannes Lions International Festival of Creativity -- this time in Design Lions. Delhi-based agency Out of the Box has won the Gold Lion for its work for Mother’s Pride/ Marvel Group of Companies.

Mudra Communications has added two Silver Lions and a Bronze Lion to its total metals tally. TBWA\India has bagged a Silver Lion in the category.

 Out of the Box’s pre-school campaign, titled ‘Love Blossoms Here’, done for Mother’s Pride/ Marvel Group of Companies, significantly impressed the Jury. Speaking to exchange4media, an elated Viral Pandya, CCO, Out of the Box, said, “We are, at the moment, on cloud nine and a half. Mother’s Pride is proud to contribute to India’s pride! Love blossoms here!”

Mudra Communications, which has been leading the Indian metals tally, has won two Silvers and a Bronze in Design Lions. The agency has bagged the Silvers for its work on Electrolux Freezer campaign, titled ‘Frozen foods’, and Loving Hands Ministry campaign, titled ‘Dwarf Depression 1’ and ‘Dwarf Depression 3’. The agency took home the Bronze for its work on Ayurveda Research Labs, titled ‘Disappearing Discounts’.

TBWA\India has won the Silver Lion for its work for Yatra Online, titled ‘Immigration Stamps’. Commenting on the win, Nirmalya Sen, MD, TBWA\India, said, “Needless to say, we are delighted. After being the only Indian agency to break into the Top 10 at the Design Pencil rankings at the One Show, winning at Cannes is simply fantastic. It is even more heartening to win in a category that celebrates craft. I thank for putting money into this brilliant idea!”

The Grand Prix in Design Lions went to USA’s Digital Kitchen work for The Cosmopolitan of Las Vegas campaign, titled ‘The Cosmopolitan Digital Experience’. The task for the agency was to bring the Cosmopolitan to life, give the building itself a personality, a perspective, a voice – the solution was to transform each digital display into a living art canvas.

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