Date-wise News
Archana Anand appointed Business Head of DittoTV

Zee Enterprises has appointed Archana Anand, VP & Head (Global Business Development, Performance Marketing and Life Cycle Management) at Zee Convergence as the Business Head of DittoTV.

exchange4media Staff Feb 5, 2016 4:57 PM

Aamir Khan no longer the face of Snapdeal, say reports

Comments made by Aamir Khan on 'rising intolerance' in India, made him fall out of Snapdeal. According to media, they decided not to renew the 2nd term contract with the actor..

exchange4media Staff Feb 5, 2016 4:30 PM

Aamir Khan no longer the face of Snapdeal, say reports

According to media reports, online marketplace Snapdeal has decided not to renew its contract with actor Aamir Khan for second term.

exchange4media Staff Feb 5, 2016 4:22 PM

Soho Square Mumbai signed on for Vasmol

The agency will be responsible for all strategic and creative communication for the brand, and this arrangement is effective immediately

exchange4media Staff Feb 5, 2016 4:16 PM

BARC Ratings: Star Plus becomes the No.1 channel in week 4

Star Plus pushed Colors to the second spot and has become the most watched channel with 711 million ratings. Colors came down to No.2 after being at the top spot for weeks. Zee TV remained at No.3 like the previous week. The channel increased its gross viewership from 647 Million to 692 million with the approx. gain of 45 Million , further minimizing the gap with No-2 GEC Colors (702 million) followed by Zee Anmol at No.4. At No.5 stood Star Utsav

exchange4media Staff Feb 5, 2016 1:23 PM

MIB to probe allegations of casteism at IIMC Delhi

The Ministry of Information and Broadcasting (MIB) has ordered a probe after receiving complaints about alleged derogatory remarks against dalits and adivasis posted on social media by a student at the Indian Institute of Mass Communication (IIMC), Delhi.

exchange4media Staff Feb 5, 2016 1:18 PM

Red Bull appoints Dentsu Webchutney as its new digital agency

The agency will handle the entire gamut of digital advertising services for the brand

exchange4media Staff Feb 5, 2016 12:58 PM

Percept Sports & Entertainment bags integrated marketing and promotion campaign for HIL’s Kalinga Lancers

The company is responsible for handling the 360-degree scope of work encompassing conceptualising, planning and executing the entire campaign for the team

exchange4media Staff Feb 5, 2016 12:28 PM

Whyness bags creative mandate for VIP

Following a multi-agency pitch, Whyness has been handed the creative mandate for luggage maker VIP.

exchange4media Staff Feb 5, 2016 11:49 AM

Publicis wins Heineken India account

The agency takes over the business from Wieden + Kennedy and will partner the account of their Bangalore office

exchange4media Staff Feb 5, 2016 11:34 AM

Founder of Mudra Communications A.G Krishnamurthy is no more

The founder of iconic Mudra Communications Limited passed away this morning after a brief illness.

exchange4media Staff Feb 5, 2016 10:36 AM

We want to remain the Deer in the business: Arnab Goswami

Arnab Goswami, President, News, Editor-in-Chief of TIMES NOW, ET NOW and Magicbricks NOW speaks about ‘what next’ after the ten year Milestone achieved by Times Now, reasons on wanting to remain the ‘Deer’ in the business, playing the game with the hunger on a number 2 and not the complacency of a Number 1.

Priyanka Mehra Feb 5, 2016 9:20 AM

Technological innovations and new content formats will be key news broadcasting trends in 2016: Experts

The year 2016 has many new things in store for the broadcasting industry. We spoke to some of the leading news broadcasters about the trends to expect this year. Date: February 4, 2016

Abid Hasan Feb 5, 2016 8:09 AM

Guest Column: Sanjeev Jasani Make an impression, don't buy them

Brands need to think about innovative ways in which they can help consumers have a healthier relationship with technology and create initiatives for consumers to fill their idle time away from digital devices writes Sanjeev Jasani, Head Digital, Cheil India

exchange4media Staff Feb 5, 2016 7:57 AM

The challenge in the chocolate category is how to make people consume something which is not an inherent part of their diet: Prashant Peres

We caught up with Prashant Peres, Director – Marketing (Chocolates), Mondelez India, who spoke about the new Cadbury Silk campaign, their marketing strategies, the challenges and opportunities in the premium chocolate category segment and more….

Sarmistha Neogy Feb 5, 2016 7:55 AM

What you see reflected in Indian journalism is its diversity of opinion, culture and approaches: Paula Newton

Seasoned conflict reporter and CNN correspondent, Paula Newton speaks about sensationalism in Indian news and the impact of digitisation on reporting

Madhuwanti Saha Feb 5, 2016 7:54 AM

BARC Ratings: 'Naagin' continues its lead, 'Saath Nibhana Saathiya' climbs up to No.3 in week 4

Colors’ show ‘Naagin’ continued to be the most watched Hindi entertainment show. ‘Kumkum Bhagya’ remained at No.2. Star Plus’ show ‘Saath Nibhana Saathiya’ stepped up to the third spot in week 4

exchange4media Staff Feb 5, 2016 7:52 AM

N Ram responds to Malini Parthasarathy's recent comments and her replacement

N Ram, Chairman, Kasturi & Sons Ltd spoke to exchange4media exclusively about the recent exit of Malini Parthasarathy and search for the next editor

exchange4media Staff Feb 5, 2016 7:50 AM

VE Commercial Vehicles January sales up 13.6% to 3768 units

VE Commercial Vehicles Ltd. (A Volvo Group and Eicher Motors joint venture) has sold 3768 units in January 2016 as compared to 3317 units in January 2015 recording a growth of 13.6%

exchange4media Staff Feb 5, 2016 7:49 AM