Date-wise News
BARC ratings: Star Plus regains No.1 spot despite decline in ratings in Week 35

Star Plus rose to the top once again in Week 35 (August 29 – September 04, 2015) of the BARC ratings despite a decline in its ratings. Colors and Zee also witnessed large decline in their ratings

exchange4media Staff Sep 10, 2015 6:15 PM

HT Media's Benoy Roychowdhury elected as the new Chairman of ASCI

Srinivasan K. Swamy, Chairman and Managing Director, R.K. Swamy BBDO was elected Vice-Chairman; and Shashi Sinha, CEO, IPG Mediabrands was re-appointed as Honorary Treasurer

exchange4media Staff Sep 10, 2015 6:08 PM

Himanshu Dhoreliya appointed Content Head at Videocon d2h

Most recently, Dhoreliya was the CEO and co-founder of TelevisionPost.com. He takes up his new role with backing of over a decade of experience in content development, content management and channel distribution for media and entertainment companies

exchange4media Staff Sep 10, 2015 6:00 PM

CashKaro.com appoints Enormous as its creative agency

Enormous won the account after a multi-agency pitch and will be working on a 360 degree advertising campaign which will focus key markets across the country

exchange4media Staff Sep 10, 2015 5:45 PM

Shashi Sinha of IPG Mediabrands elected as Chairman of ABC

ABC has formally announced taking up digital measurement. As Chairman of ABC, Shashi Sinha, CEO of IPG Mediabrands, is tasked with implementing the project

exchange4media Staff Sep 10, 2015 4:03 PM

Indrajeet Rai joins IBN7 as Crime Editor

He makes the move from Live India where he held the post of Editor, Investigation and Special Programming

Abhishek Mehrotra Sep 10, 2015 3:48 PM

ZenithOptimedia appoints Ajit Gurnani as Managing Partner & Branch Head, West

Gurnani has over 18 years of work experience in the fields of media, brand management and marketing, having worked with agencies like Mindshare and MEC

exchange4media Staff Sep 10, 2015 3:47 PM

American Swan appoints Sharad Thakur as Chief Marketing Officer

Prior to joining American Swan, Thakur was the CEO for Zokudo.com – an e-gifting platform for luxury brands where he led the organization and managed all functional aspects of the business

exchange4media Staff Sep 10, 2015 3:13 PM

Sony LIV launches exclusive web-only show #LoveBytes

The web series is exclusive to Sony LIV digital platform is supported by a 360 degree marketing campaign with video blogs and social connect with the protagonists

exchange4media Staff Sep 10, 2015 2:03 PM

India mobile ad spends to reach Rs 720 crore in 2015

exchange4media’s mobile advertising report 2015 estimates that ad spends will increase 60 per cent in 2015 to reach Rs 720 crore with some experts expecting this number to double in 2016

Abhinn Shreshtha Sep 10, 2015 2:01 PM

Times Network to formally announce real-estate channel today

MK Anand, MD & CEO, Times Network, is all set to launch the real-estate channel Property Now at the ongoing Big 5 Construct India 2015 today

exchange4media Staff Sep 10, 2015 12:59 PM

Facebook updates Pages for Mobile to help businesses enhance their mobile presence

The new updates aim to make it easier for people to find what they’re looking for on a mobile device and to help businesses more easily display and configure the information they most want to get in front of their customers

exchange4media Staff Sep 10, 2015 12:22 PM

Ratan Tata joins Advisory Board of IDG Ventures India as Senior Advisor

He will be advising the VC firm and portfolio entrepreneurs on business growth, global expansion, team building and leadership. He will also be a special invitee, on selective basis, in portfolio company board meetings on strategic matters

exchange4media Staff Sep 10, 2015 11:42 AM

Comedy Central launches new brand position ‘Your Happy Place’

The channel has rolled out a 360 degree marketing plan with extensive campaigning on its digital and on-ground platforms. The campaign is being promoted on other network channels of Viacom 18 including Vh1, Colors Infinity and MTV

exchange4media Staff Sep 10, 2015 11:35 AM

Senior financial journalist Shishir Sinha joins ABP News as Business Editor

Sinha previously worked as the Deputy Editor of The Hindu Business Line since July 2011

Abhishek Mehrotra Sep 10, 2015 10:51 AM

Paramount Worldwide Television Licensing & Distribution expands sales team

The division of Paramount Pictures has added two executives to its TV Licensing team and promoted one in the Asia Pacific and Sub Saharan Africa territories

exchange4media Staff Sep 10, 2015 10:35 AM

Helios Media wins revenue mandate of Essel Group’s new channel Living Foodz

Earlier Helios was managing revenue monetisation for FoodFood, but now exclusively will manage revenue for Living Foodz in the food and lifestyle space

exchange4media Staff Sep 10, 2015 9:49 AM

Mindshare's Prasanth Kumar on winning 'Agency of the Year' at Maddies Awards 2015

At the inaugural edition of Maddies Awards, Mindshare won the 'Agency of the Year' award along with 13 awards which included 3 Gold metals. Prasanth Kumar, CEO, South Asia, Mindshare speaks on the wins

exchange4media Staff Sep 10, 2015 9:43 AM