Date-wise News
Maaza positions brand around romance?blur=25

Maaza moves brand philosophy from ‘quirky’ to ‘love’. Leo Burnett has conceptualised new campaign ‘Har mausam love, har mausam aam’

Twishy Jan 29, 2013 8:03 PM

Percept Sport to manage Vadodara Intl Marathon 2013?blur=25

Percept Sport won the business following a multi-agency pitch. The agency will handle the entire 360-degree management of the Marathon

exchange4media Staff Jan 29, 2013 7:52 PM

Zee TV cuts ties with ATN to launch 24x7 network in Canada?blur=25

Zee TV has appointed Ethnic Channels Group to represent the brand in Canada; gets full distribution from day one

exchange4media Staff Jan 29, 2013 7:43 PM

Nominees for IAA Leadership Awards announced?blur=25

Shashi Sinha, Sam Balsara, Vikram Sakhuja, C Venkatesan, Kainaz Gazdar, Anuradha Aggarwal, Deepa Harris, Sujit Ganguli among the nominees

exchange4media Staff Jan 29, 2013 7:32 PM

Brandlogist wins marketing mandate for Officeyes?blur=25

Brandlogist plans to use a mix of communication, including OOH, direct marketing and events, tightly integrated via the digital platform

exchange4media Staff Jan 29, 2013 7:23 PM

“Brand experience is the original social media”?blur=25

The act of sharing authentic brand experiences deepens the power of the brand unlike any other activity, says Rahseed Sait of George P Johnson

Rasheed Sait Jan 29, 2013 7:14 PM

Myntra celebrates one million likes with FB app?blur=25

To mark the occasion, Myntra gave users an opportunity to win gift vouchers by being part of the ‘Happy Million Wall’

exchange4media Staff Jan 29, 2013 7:06 PM

Interest in online shopping grew 128% in 2012: Google?blur=25

In comparison, growth in interest from consumers for online shopping in India was only 40% in the year 2010 – 2011

exchange4media Staff Jan 29, 2013 7:05 PM

Interbrand India commences operations?blur=25

Interbrand India will offer Interbrand’s complete suite of brand consulting services, including brand strategy, audit/evaluation, design, brand management and verbal identity

exchange4media Staff Jan 29, 2013 6:56 PM

Apollo Hospitals consolidates media biz with Mindshare?blur=25

The client was earlier working with several agencies. Apollo Hospitals has also appointed Lowe Lintas as its creative agency on record

Shanta Saikia Jan 29, 2013 6:52 PM

Commerce Ministry, Infosys jointly launch eBiz portal?blur=25

Mission Mode Project will enhance Government-to-Business services for India’s investor and business communities

exchange4media Staff Jan 29, 2013 6:45 PM

Zodiac Jewels assigns digital mandate to Manhattan Digital?blur=25

Manhattan Digital has handled specific digital assignments in the past for Zodiac Jewels, which offers a range of jewellery in Panchdhaatu or five metals

exchange4media Staff Jan 29, 2013 6:42 PM

Five reasons why transit media is the way to go?blur=25

Transit media is fast gaining acceptance as brands target on-the-move consumers. e4m pens down few benefits...

Priyanka Nair Jan 29, 2013 6:37 PM

DigiVive partners with IndiaCast for 20 channels?blur=25

The partnership will enable live streaming of TV18 and ETV channels bouquet on mobile TV service nexGTv

exchange4media Staff Jan 29, 2013 6:35 PM

Madison Media bags Max India biz?blur=25

The agency will handle traditional media planning and buying for Max India as well as the entire digital mandate

exchange4media Staff Jan 29, 2013 6:32 PM

Community radio no longer just a rural phenomenon?blur=25

As many as 35 community radio stations in India out of 126 operate in urban areas, says CII-E&Y report

exchange4media Staff Jan 29, 2013 6:32 PM

IRS 2012 Q3: Largely flat readership growth across top publications?blur=25

Most top publications have shown sub 1% growth, with top 3 publications – Dainik Jagran, Dainik Bhaskar & Hindustan – all growing at 0.3%

exchange4media Staff Jan 29, 2013 6:25 PM