After the Mumbai round, the eminent Jury members of the inaugural exchange4media Radio Advertising Awards (ERAA) got together in Delhi on September 28, 2010, to evaluate the entries received from the cross-section of the industry for various categories of awards. The Award ceremony will be held in Mumbai on October 7, 2010.
‘A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort’, taking a cue from this quote of Herm Albright, Chennai-based Lead Star Media and Communications has recently launched an online weekly magazine, christened theweekendleader.com, with a self-imposed mandate to focus exclusively on positive news and features.
Bengaluru International Airport Ltd (BIAL) has embarked on a campaign, called ‘Smile Bengaluru’, that encourages citizens, passengers, employees and the larger travel community to give ideas on what they would like to see at the expanded terminal. “Your airport is expanding. Tell us how you’d like it to be” is the line of the campaign.
The India Trade Promotion Organisation (ITPO) has invited bids from agencies for licensing out sole ad rights for outdoor ad space at various locations in Delhi’s Pragati Maidan area. The rights are being offered for 39 ad sites for a period of eight months, commencing from November 1, 2010.
Sistema Shyam TeleServices Ltd (SSTL) has roped in Ashoo Sethi as Chief Operating Officer for the Mumbai and Maharashtra circle. Sethi will be reporting to Vsevolod Rozanov, President and CEO of the company. He will be responsible for further stimulating business growth for the company.
Following a multi-agency pitch, Milestone Brandcom has bagged the out-of-home duties of Tata Teleservices’ brand Tata Indicom. Under the mandate, Milestone Brandcom will handle all three brands under Tata Indicom – CDMA, Photon and Walky – across 22 circles. MOMS Outdoor Media Solutions has bagged the Tata Docomo business. Industry sources have pegged the cumulative account size at upwards of Rs 100 crore.