Industry leaders have wholeheartedly welcomed the exchange4media Radio Advertising Awards (ERAA). The 1st Annual ERAA is being held in Mumbai on October 7, 2010, and will recognise the best work done between July 2009 and June 2010. Last date for receiving entries is September 20, 2010. Awards would be given in 22 categories.
The Reliance Broadcast Network Ltd (RBNL) and CBS Studios International joint venture, christened BIG CBS Networks Pvt Ltd, will be launching three new English entertainment channels customised for the Indian market. The channels will premier in the fourth quarter of 2010 and mark RBNL’s foray into the TV business in India, and also marks the entry of CBS into the Indian market.
Perfetti Van Melle India has appointed digital marketing agency Isobar to handle the re-launch of its corporate website – www.perfettivanmelle.in, giving it a more youthful, informative and interactive outlook. Additionally, Isobar will also manage the social media properties on Facebook and Twitter.
Big FM continues its undisputed lead in the Bangalore market in the morning slot between 7 am and 11 am. As per RAM data for Week 31, the FM station has garnered a market share of 20.7 per cent. Placed second is Radio Mirchi, which has secured a market share of 16.9 per cent, followed by Radio City with a 12.8 per cent market share.
“We have to stay boringly consistent and we have to be thoroughly innovative in the way we say it,” noted Ranganath NK, MD, Grundfos Pumps India Ltd, while speaking on ‘The challenge of branding industrial products’. Ranganath was speaking at Advertising Club Madras’ ‘Gyan Series’ in Chennai recently.
FMCG major Dabur India Ltd has zeroed in on OgilvyAction as its activation agency, according to senior sources in the industry. The win comes on the back of a multi-agency pitch process held last month. OgilvyAction will soon kickstart a BTL campaign in Mumbai, Delhi, Hyderabad and Bangalore.
The India Today Group has roped in Salil Kumar as CEO of its e-Commerce business. Kumar took charge on August 10, 2010. India Today Group Digital is the online business unit of The India Today Group, which consists of luxury brands online private sales store like ‘Bagit Today’. Kumar is reporting to Ashish Bagga, CEO, India Today Group.
Big guns from the world of Indian marketing would be imparting their marketing expertise at the first Pitch Marketing Academy workshop on Saturday, August 21, 2010, in Delhi. The theme for the first workshop is ‘Marketing through Partnerships & Alliances’. The workshop is being organised by Pitch, India’s leading marketing magazine from the exchange4media Group.