Vizeum, belonging to Aegis Media Group, has bagged Credila Financial Services, an HDFC Limited Venture. Credila is a leader in the education loan segment and exclusively focused on this area. The company has aggressive growth plans and intends to spend over Rs.10 cr in advertising and brand building.
PR consultancy Text 100 has promoted Sunayna Malik to the role of Managing Director for India. Malik will continue to serve as Managing Consultant of Text 100 Delhi. She will be reporting to Rowan Benecke, Text 100 Regional Director for APAC. Malik takes over from Amit Chaudhery, who has quit the agency to pursue new opportunities.
Pradeep Pandey, Director – Branding & Communication, Aegon Religare Life Insurance, has many achievements and accolades to his credit in his professional career that spans across the nation’s most popular brands such as LML, Kinetic, SBI Life and Reliance Life, and creative agency Leo Burnett. He is of the opinion that the advertising pie can only increase if they enable sales to increase. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
The Delhi Outdoor Advertisers Association (DOAA) Executive Committee met on May 7, 2010, where the issue of clearing of outstanding dues by defaulter media buying agencies came up. Decision was also taken to continue with the old rate for membership fee of the Association till June 7, 2010.
According to IRS 2010 Q1 data, Ajit continues to maintain its leadership position among Punjabi dailies despite a decline in its AIR (Average Issue Readership). On the other hand, Punjabi Tribune, which is ranked third, has emerged as the fastest growing daily with a double digit growth.
Telugu publications have seen a decline trend in AIR (Average Issue Readership) as per IRS 2010 Q1 data. Eenadu has maintained its leadership position among Telugu dailies. Among the top five Telugu magazines, only Andhra Bhoomi Sachitra Vara Patrika has witnessed growth in its AIR and that too in double digits.
Over the years, McDonald’s has become the only QSR brand in India to have an umbrella of touch points where customers can have an easy access to the brand. The marketing strategy has been to reach out to families and create an emotional and social connect – be it through the Happy Price Menus, celebrating every small happiness, or a family-approved hangout joint for the young ones.
Twitter surely has impacted India in a manner no one could have imagined. We are talking about political storms, new peaks of cricket controversies, celebrities’ rise of a different kind and even influence house like Lalit Modi seeing one of his worst times – all with some credit (frankly lots of it) to the little blue bird. However, one can’t help but wonder where Google’s Buzz got lost in all this. The bigger and better me-too doesn’t always work?
The advent of FM radio gave a fresh lease of life to the stagnant radio industry in India. That was in 1999, when the Government of India had decided to allow private players to enter the FM broadcasting sector with a 10-year licensing period. Now with Phase III of FM expansion expected soon, exchange4media speaks to industry leaders to find out how the FM journey in India has been, and the road ahead.
LIC Mutual Fund is on the lookout for creative and media partners. Pitching for the business are the empanelled agencies of Life Insurance Corporation (LIC) of India – RK Swamy, Mudra Communication, DraftFCB+Ulka and JWT India. The media arms of these agencies would handle the media part of the business.
Outdoor today is being seen as much better organised than what it used to be a decade back. Delhi itself has had some kind of regulation coming into effect, which has helped the cause of outdoor advertising. I don’t think the government is being negligent about it, but I would say they are waking up to the fact that outdoor could be a great revenue earner for them. At the end of the day, media owners have to self regulate if this business has to survive long enough and move towards becoming a more organised and professional industry.