Consumer durables advertising in print increased by 9 per cent during 2009, as compared to 2008. Television sets was the most advertised category of the consumer durables sector in print, with LG Electronics India Ltd ruling in advertising of consumer durables in print during 2009.
Following last year’s initiative of overnight reporting during the Indian Premier League (IPL), aMap (Audience Measurement and Analytics) aims to go to the next level this time by providing overnight ad monitoring/audit, competitive analysis and real-time ratings during the IPL tournament.
The 9th Digital Roundtable, conducted by eBay, in association with IAMAI, in Bangalore, saw a stimulating conversation on ‘Harnessing the power of the web: Building brand and digital sales’. The panelists stressed that digital brought value to consumers and was about the complete brand experience.
Curiosity for seeking something new has been the key driver that has kept Alok Kalra, Chief - Communication, IDBI Fortis, going despite the deadlines and the mad rush. He sees himself wherever he can drive in the new. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Zee Enterprises Entertainment Ltd (ZEEL) has effected some senior management changes to streamline its functions. Nitin Vaidya has been re-assigned the regional channel’s portfolio in the Hindi speaking markets, while Anurag Bedi’s portfolio will see the addition of Zee Studio and Zee Café.
Careers360, the careers magazine published by Maheshwer Peri through Pathfinder Publishing India Pvt Ltd, is all set to launch the Hindi edition of the magazine. The Hindi edition of the magazine, a monthly, is priced at Rs 15, whereas the English edition is priced at Rs 40.
Everyone loves rankings. In broadcasting, Ratings gives Ranking. Last week was one of the most interesting ‘ratings week’ of 2010 so far. Media heavyweights commented on how most channels claimed to be ‘No. 1’ during Budget coverage – Facebook had some interesting comments. Then of course, Hindi GECs got many talking when, after over five months, Star Plus took the No. 1 slot from Colors.
Mediaedge:cia (MEC), in its third edition of ‘Food for Thought’ session, held in Mumbai on March 5, predicted an increase of 14 per cent in viewership for IPL3 vis-à-vis IPL2, but 4 per cent lower than the inaugural IPL. These predictions are for the league matches and among Adults, 15+ years, ABC and CS.
The India- South Africa ODI series saw an average TVR of 5.0 per cent, which is a combination of both Neo Cricket and DD1 in the TG CS 4+. Most media planners that exchange4media spoke to felt that these ratings were not as per expectations despite India playing well and Tendulkar scoring a double ton.