Big FM organised the Big Mumbaikar Award recently to announce the winner of the ‘Big Mumbaikar’ contest. The star-studded event saw well-known names from the music industry as well as Bollywood and television celebrities like Sunidhi Chavan, Shilpa Rao, Sonu Nigam, Raju Hirani, Vivek Oberoi and Priya Dutt, among others, who lit up the stage with their performances and support. The event saw the crowing of Devendra Desai as the ‘Big Mumbaikar’ for his selfless work efforts.
DTH service provider Tata Sky has announced that it is adding seven new channels on its platform. The new channels are Discovery Turbo, Discovery Science, ET Now, Zee Talkies, 24 Taas, 24 Ghanta and Sony Aath. These channels are spread across various genres such as lifestyle and entertainment, news and regional movies.
Come Valentine’s Day and the Mogae Digital-promoted Garden of Love (www.gardenoflove.in) is bound to witness a buzz of activities. It is a place where one can create a flower (virtual, by SMS or on the net) and continue to nourish it with water, sunshine and nutrients. Telecom player Aircel is the title sponsor of this Garden this year. The other brands partnering include MSN, Cadbury India and Radio City.
The DNA After Hrs Style Awards, presented by Volkwagen, are being held on February 17 in Mumbai and are slated to be the highlight of the fashion season. The event will see the most stylish amongst the country’s beautiful people come together under one roof.
Sikkim Manipal University Directorate of Distance Education SMU DDE, the public private initiative of Manipal Education, has launched a massive ad campaign to promote distance education. The ad has been created, conceptualised and executed by O&M, Bangalore.
Raj Chengappa, Managing Editor, India Today, has been appointed as Editor-in-Chief of The Tribune Group of Publications. He takes charge from March 16, 2010 and replaces HK Dua, who had been heading The Tribune since 2003 and was recently nominated as a Rajya Sabha member.
According to reliable sources, it is learnt that Skoda Auto India has appointed Saints & Warriors as its new creative partner for its complete portfolio that includes Fabia, Octavia, Laura and Superb. Meanwhile, Mediacom will continue handling the media duties. Law & Kenneth is the incumbent on the Skoda brands in India.
Entries have been invited for the Indian Digital Media Awards 2010 (IDMA 2010). In all, 23 Awards would be given across six categories – Web, Gaming, Mobile/Viral, Social Media, Special Awards and Hall of Fame. Details of each category and participation forms will be available on exchange4media.com from Monday, February 15, 2010.
CII is organising Brand Summit 2010, a two-day international conference on brand building, with the theme of ‘Marketing disruption: How will brands woo consumers in the age of discontinuity?’ at Bangalore on February19-20 to discuss the challenges faced by the industry in connecting with the customers.
“Performance should not be seen as just driving clicks or leads, but driving quality clicks and leads, even if performance is the only mix. Today, media planners ask for cost per click and drive it from wherever they can at the lowest possible rates, which is not the right solution. I think logical media planning, which drives qualitative performance, is very important and not mere high volume performance,” says Manish Vij, Co-Founder, Quasar.