Date-wise News
Big FM honours Toy Foundation’s Devendra Desai as ‘Big Mumbaikar’?blur=25

Big FM organised the Big Mumbaikar Award recently to announce the winner of the ‘Big Mumbaikar’ contest. The star-studded event saw well-known names from the music industry as well as Bollywood and television celebrities like Sunidhi Chavan, Shilpa Rao, Sonu Nigam, Raju Hirani, Vivek Oberoi and Priya Dutt, among others, who lit up the stage with their performances and support. The event saw the crowing of Devendra Desai as the ‘Big Mumbaikar’ for his selfless work efforts.

exchange4media Staff Feb 13, 2010 7:16 AM

Tata Sky adds seven new channels across genres?blur=25

DTH service provider Tata Sky has announced that it is adding seven new channels on its platform. The new channels are Discovery Turbo, Discovery Science, ET Now, Zee Talkies, 24 Taas, 24 Ghanta and Sony Aath. These channels are spread across various genres such as lifestyle and entertainment, news and regional movies.

exchange4media Mumbai Bureau Feb 13, 2010 7:15 AM

Aircel roped in as title sponsor for Mogae Digital-promoted Garden of Love?blur=25

Come Valentine’s Day and the Mogae Digital-promoted Garden of Love (www.gardenoflove.in) is bound to witness a buzz of activities. It is a place where one can create a flower (virtual, by SMS or on the net) and continue to nourish it with water, sunshine and nutrients. Telecom player Aircel is the title sponsor of this Garden this year. The other brands partnering include MSN, Cadbury India and Radio City.

exchange4media Mumbai Bureau Feb 13, 2010 7:14 AM

DNA After Hrs Style Awards 2010 to dazzle Mumbai on Feb 17?blur=25

The DNA After Hrs Style Awards, presented by Volkwagen, are being held on February 17 in Mumbai and are slated to be the highlight of the fashion season. The event will see the most stylish amongst the country’s beautiful people come together under one roof.

exchange4media Mumbai Bureau Feb 13, 2010 7:13 AM

O&M Bangalore comes out with ad campaign for Sikkim Manipal University?blur=25

Sikkim Manipal University Directorate of Distance Education SMU DDE, the public private initiative of Manipal Education, has launched a massive ad campaign to promote distance education. The ad has been created, conceptualised and executed by O&M, Bangalore.

exchange4media Bangalore Bureau Feb 13, 2010 7:11 AM

Raj Chengappa appointed Editor-in-Chief of The Tribune?blur=25

Raj Chengappa, Managing Editor, India Today, has been appointed as Editor-in-Chief of The Tribune Group of Publications. He takes charge from March 16, 2010 and replaces HK Dua, who had been heading The Tribune since 2003 and was recently nominated as a Rajya Sabha member.

exchange4media Staff Feb 13, 2010 7:09 AM

India Today Woman Summit and Awards: ‘Strive for talent diversity and not gender diversity’?blur=25

The India Today Woman Summit and Awards 2010 was held in Mumbai on February 12 to acknowledge the contribution of modern Indian woman to the work force. The event, in its second year, saw representation of women from literally every profession.

exchange4media Mumbai Bureau Feb 13, 2010 7:08 AM

Skoda appoints Saints & Warriors as its creative partner?blur=25

According to reliable sources, it is learnt that Skoda Auto India has appointed Saints & Warriors as its new creative partner for its complete portfolio that includes Fabia, Octavia, Laura and Superb. Meanwhile, Mediacom will continue handling the media duties. Law & Kenneth is the incumbent on the Skoda brands in India.

Tasneem Limbdiwala Feb 13, 2010 7:07 AM

Entries called for Indian Digital Media Awards 2010?blur=25

Entries have been invited for the Indian Digital Media Awards 2010 (IDMA 2010). In all, 23 Awards would be given across six categories – Web, Gaming, Mobile/Viral, Social Media, Special Awards and Hall of Fame. Details of each category and participation forms will be available on exchange4media.com from Monday, February 15, 2010.

exchange4media Mumbai Bureau Feb 13, 2010 7:06 AM

CII Brand Summit 2010 to focus on challenges for industry to connect with customers?blur=25

CII is organising Brand Summit 2010, a two-day international conference on brand building, with the theme of ‘Marketing disruption: How will brands woo consumers in the age of discontinuity?’ at Bangalore on February19-20 to discuss the challenges faced by the industry in connecting with the customers.

exchange4media Bangalore Bureau Feb 13, 2010 7:05 AM

Performance should not be seen as just driving clicks or leads: Quasar Media’s Manish Vij?blur=25

“Performance should not be seen as just driving clicks or leads, but driving quality clicks and leads, even if performance is the only mix. Today, media planners ask for cost per click and drive it from wherever they can at the lowest possible rates, which is not the right solution. I think logical media planning, which drives qualitative performance, is very important and not mere high volume performance,” says Manish Vij, Co-Founder, Quasar.

exchange4media Staff Feb 13, 2010 7:04 AM