Social advertisements, the top category in print during January-September ’09, was not among the top 10 list of 2000. LG Electronics India Ltd and Samsung India Electronics were only two common advertisers in the top 10 list of advertisers in print of 2000 and January-September ’09. Innovative ad layouts in print increased by four times during this period, as compared to 2005.
Elizabeth Venkataraman, Head of Marketing, Kotak Life Insurance, has worked across industries, categories and brands, which has kept her journey action-packed, challenging and stimulating. Yet, she is still raring to go and feels breakthrough moment is yet to come. Such is her passion for her work. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
It is not everyday that one comes across packaging contributing to a large extent to a brand’s success story. Parle Agro’s snack brand Hippo is one such case study. The innovative packaging done by Creativeland Asia has helped Hippo stand out amid the clutter, and that too without any high-intensity outdoor or TV campaigns.
Media service agencies clearly wanted the New Year to begin with a buzz. 2010 has seen Vizeum, OMD India, Starcom Worldwide announcing new businesses, and ZenithOptimedia making a slew of announcements with change in role for Pavan Chandra, appointment of Dnyanada Chaudhari and then the umbrella branding of VivaKi for Indian Media Exchange and the consequent restructuring. But of all these news, it was Chaudhari’s move that had many talking – after all Chaudhari has left a client like HUL to work in a media service brand...
General Motors is very upbeat about India. The car maker launched Beat, a compact car, and unveiled Chevrolet Spark’s electric variant, among others, at the recently concluded Delhi Auto Expo 2010. While Wieden + Kennedy has been roped in for Beat, Leo Burnett is handling the creative duties for Chevrolet Electric Spark, Captiva Extreme and Aveo’s CNG version.
The news about Nimbus and BCCI securing new rights for the period 2010-14 has been widely welcomed by the industry. Nimbus has retained the broadcasting rights after having held for it for the last four years. Yannick Colaco, COO, Nimbus Sport, and some leading media planners share their views on what this deal augurs for Nimbus.
While most media companies grappled with the impact of the economic slowdown in 2009, there were a few who decided that it was the best time to invest, especially in talent. Fewer still had not just the propensity to invest, but also the ability to do so. Sun Network has been one of them.