NDTV Convergence has entered the social video space with its latest offering, Tubaah.com. It currently houses more than 50,000 videos from NDTV portfolio and aims to be a complete destination for video content across channels and media groups. The attempt is to create a unique social eco-system for users to experience and manage their own tube, discuss, rate and build a collection of their favourite NDTV shows. Other than that, users can create personalised pages, follow groups and even post on social media.
Looking at the exorbitant price tags of the players for the Season 2 of the Indian Premier League (IPL), slowdown seems to be nowhere in the picture. There have been comparisons with the Super Bowl in the recession-hit US, which saw yet another successful season and big spendings. IPL is also taking steps to make the tournament slowdown-proof. exchange4media finds out more.
Whether or not Indian agencies bring in awards by the droves in the international arena, Indian advertising professionals are being increasingly feted to be part of international advertising awards juries. exchange4media looks at the trend in recent times and speaks with the admen on what it means for the Indian advertising industry.
Consumer durables advertising in print witnessed a 21 per cent decline during 2008 as compared to 2007. Television sets accounted for one-fourth share of consumer durables advertising in print during 2008. LG Electronics India Ltd was the top advertiser among consumer durable brands in print during the year.
Edipresse India, a joint venture formed between luxury lifestyle media group Edipresse Asia Ltd and Marzban Patel of Mediascope, has announced its plans to launch its first print product by the end of 2009. The JV represents the latest step in Edipresse Asia’s strategy to expand its leadership position in the luxury media segment in Asia.
Mid-Day’s decision to discontinue its morning edition recently to focus on its afternoon edition in Mumbai and its YUMPI readership has got mixed reactions from media planners. While Mid-Day officials said that the advertisers clearly understood their pitch, media planners also felt that this would result in further negotiation on the rates.
Time Warner’s broadcasting arm Turner has been showing keen interest in the Indian media industry. The international media conglomerate has reportedly entered into discussions with NDTV for investing in the entertainment side of its business, of which NDTV Imagine forms the core part. Sources close to the development informed that there was a “good chance” for these conversations to manifest into a relation.
In-store radio plays a big role in setting the ambience within a store and enhancing the purchasing experience of consumers. The radio stations get the opportunity to reach out to their listeners at a very effective consumer touch point – retail – which makes a listener’s interaction with the brand as interesting as possible. Future Radio has already started in-store radio in some of these consumer touch points. Over time, Future Media has plans to launch its own in-store radio network.