International eyewear company Oakley is exploring the Indian market for foraying here. Scott Bowers, Senior Vice President, Global Marketing and Brand Development, Oakley Inc, was in the country recently in this regard and he said, “We are targeting the metros and are in the process of tying up with various opticians to mark our presence in Indian market.”
Broadband Internet’s penetration in India has not been as widespread as that of mobile penetration, one of the reasons being the cost factor. Currently, active mobile Internet users in the country number at 30 million, while nearly 100 million people have activated GPRS on their mobile phones, which shows that mobile in India has come of age.
“You don’t have to measure everything, but the right things. As a company, we have been very focussed on measuring and understanding consumer intent. We are spending our time and money right now in understanding how different marketing communications impact purchase intent,” says Andrew Swinand, President, Global Operations, Starcom MediaVest Group.
Food and beverages sector advertising in print fell by 11 per cent in 2008 as compared to 2007. Packaged Foods garnered 28 per cent share of the overall food and beverages sector advertising in print, closely followed by beverages category in 2008. Surya Food & Agro Pvt Ltd was the No. 1 advertiser in the food and beverages sector in print.
Spiritual programmes are not new in the FM space, with most FM stations beginning the day with their own devotional slot. Over the years, spiritual programmes have gained in popularity and listenership, prompting the FM players to undertake special initiatives to drive listenership. exchange4media takes a look at the programmes bring aired.
Mudra has planned a slew of BTL and print campaigns for the Economic Times Power of Ideas platform. The agency had broken a print campaign for the same on January 21, 2009. The next phase is to create awareness about the platform in the industry. Mudra is also using social networking sites and mobile marketing for the campaign.
Lokmat Group has set out to combat all things grim through their campaign, christened ‘Lokmat MyIndiaMyWay’. The concept is presented by Idea, while exchange4media is the online partner. The campaign will culminate with an on-ground event in February, where Home Minister P Chidambaram would field questions from a panel on democracy.
Bharti Airtel Ltd has appointed Shireesh Joshi as Director Marketing. Joshi will be reporting to Manoj Kohli, JMD & CEO, Bharti Airtel Ltd. Joshi has close to 20 years of experience in marketing. His last assignment was with PepsiCo International - Greater China Foods as Vice President Strategy & Business Transformation.
Tag Media Network has also come out with a study that showcases the relevance of the in-store television medium and the quality of people that it reaches. The Tag Media Audience is a research designed to present an overview of Tag’s audience in the context of the Indian market.