Mid-Day has joined hands with Australian beer maker Fosters for the Season 2 of Fosters’ Presents Mid-Day Happy Hours @ Work Contest. Over the next two months or so, 30 winners stand to win rocking parties with thumping music, sizzling starters and Fosters at their offices.
Hindi daily Dainik Bhaskar recently announced the launch of its Ratlam and Shimla editions. With the launch of these two editions, Dainik Bhaskar aims to further consolidate its reach in Madhya Pradesh and Himachal Pradesh. The Ratlam edition is priced at Rs 3 and is targeting a circulation of 40,000 copies, while the Shimla edition is priced at Rs 2 and is targeting a circulation of 35,000 copies.
Brand Curry is in talks with a brand communications group in Europe and is looking forward to a partnership with them in 2009. Brand Curry has been buoyed by some major wins during 2008 that include Indiabulls Real Estate, Confismile Dental Spa, Aggarwal Foods, Government of Punjab, Femella fashions, and Vivitek Projectors, among others.
Laptops/ notebooks garnered 27 per cent share of the overall IT sector advertising in print during January-November 2008. Hewlett Packard India Ltd was the top IT advertiser in print during this period. Sales promotional ads accounted for 42 per cent of total IT sector ads in print during January-November 2008.
Real Estate Bank India (REBI), a network of property outlets with a global as well as pan-India presence, has launched a comprehensive property magazine titled ‘Property Guru’. The monthly magazine, priced at Rs 60, will offer a comprehensive approach to residential and commercial property and real estate in India.
It’s been little over a year since Radio Audience Measurement (RAM) was introduced. And in this one year, RAM has thrown up quite a few surprises in the radio industry. With the year coming to an end, exchange4media takes a look at RAM reports for the entire year starting with the Mumbai market.
Regional markets have been growing in importance and are increasingly being considered by all media – print, television, radio – for further expansion. For the direct-to-home (DTH) sector, regional has always been an attractive market. It is now taking a step forward and going niche.
Whether it is the cash crunch caution that advertising agencies are observing, or just the gloom sentiment, the international award festivals, like various other aspects, are set to be impacted. While some agencies have decided to exercise extreme restraint on the number of entries they would send, the others are prioritising the festivals that they would be participating in. Some have stated that the delegation size would come down in 2009.
Lowe India, or the Lintas advertising group, has had a busy 2008, and according to R Balki, Chairman and NCD of the agency, 2009 would be no different in terms of the overall business approach. Lowe Lintas has been busy as usual and new accounts like Godrej’s Hit and Renew, Godrej Saralee, Dr Batra’s, Hindustan Times, Hanes, Flying Machine, Knorr and businesses from The Future Group were added to the agency’s client portfolio. The marketing services of Lintas Group, too, have seen significant restructuring in the year.