Hike in newsprint cost is forcing print players to rework their ad rates. BCCL had recently announced that it would hike its ad rates by 40 per cent. Mid-Day, too, has increased its ad rates by 20-25 per cent, while DNA is contemplating an increase in its price. Media observers have said that these steps are a result of the increase in costs, specifically newsprint costs. They also said that media houses may find it difficult for advertisers to agree to the hike in ad rates.
ING Vysya Life Insurance, which has been a dominant player in the South, has now turned its focus on North and West India. The company, which had an advertising and marketing spend of Rs 35 crore in 2007, has increased this budget 30 per cent for 2008 in a bid to strengthen its presence in these two important regions.
With the Aadi festival season round the corner, FM players in Chennai are not only planning content around the festival, but also courting the retail segment to generate more ad revenues. Chennai gets converted into a potpourri of retail discounts, sales, promotions and shopping frenzy during Aadi festival that the FM players are looking to tap. But are things going the FM players’ way? exchange4media takes a look.
Big Music and Home Entertainment, the home entertainment arm of Reliance ADAG, is looking at developing content for corporates, and is bullish on the digital platform for its home video and music labels, thereby creating newer revenue earning channels going forward.
Saregama India, the Rs 143 crore entertainment arm of RPG Group, has acquired 10,000 equity shares of Rs 10 each in RPG Publications Ltd for publication of periodicals, newspapers and books in the print media, making RPG Publications a subsidiary of Saregama.
Two-wheeler advertising in print decreased by 30 per cernt during the first half of 2008 as compared to the corresponding period of 2007. Motorcycles garnered a high share of 71 per cent of two-wheeler advertising in print, with TVS Motor Company the No. 1 advertiser in the category. Yamaha Gladiator SS/RS topped the chart of new two-wheeler brands advertised in print during H1 2008.
OOH Media has initiated the ‘Uniting for Children’ campaign in association with UNICEF, wherein the former will conduct a month-long promotional activity on their entire network of over 4,700 screens across 23 cities to patronise a donation drive for the causes of malnutrition, AIDS, child labour and education.
Times OOH, Supri, Big Street, Rajdeep Publicity, Jaikumar Asociates, and DS Mittal & Das Offshores are the final bidders in the fray for the 1.3 km Mumbai Skywalk that connects Bandra station with Kalanagar. The bid has been called by MMRDA for outdoor advertising along the Skywalk.
Triveni Media, which launched its Hindi news channel Voice of India in June 2008, has embarked on an intensive campaign for the channel. Macaw, the advertising wing of Indian News Communication Ltd, has been roped in to handle the advertising. The print campaign broke across all major publications on August 3, and aims to project Voice of India as a serious news channel that does not sensationalise news.
Zee Network is making one more addition to its channel bouquet, a 24-hour Telugu news channel Zee 24 Gantalu. The channel is expected to go on air sometime in October 2008. Shailesh Reddy, who has been with Zee News since 1999 heading the news bureau of Zee News Hyderabad and Zee Telugu News, will head Zee 24 Gantalu.
As Leo Burnett gets ready to celebrate its 73rd Anniversary it its 95 offices across the globe, each Burnetter is reminded of the bowl of apples that the agency’s founder had put in the reception area during the difficult Great Depression era. The apples overcame the sceptics then, just as the agency gets ready to convert those apples into inspiring ‘Acts’, and not just ads.
After a stint of over three years, Anupriya Acharya would be moving on from TME as its President and is relocating to Singapore. Divya Radhakrishnan, hitherto Senior Vice President and Head – National Buying and New Initiatives, has been elevated as President of the agency. Acharya is expected to relocate to Singapore by September 2008.
TAM Media Research analysis shows that during July 21and July 22, 2008, news channels increased the ad duration significantly, in some cases as high as 100 per cent. In terms of ratings, Times Now and Aaj Tak have scored the highest during the Trust Vote coverage in their respective genres. One channel that had seen a substantial increase in its reach and had maintained it till after the Trust Vote day was Loksabha TV.
If one takes into account that the time is not too far when the medium can interact with the TG on a real-time basis thanks to Bluetooth/IR technology, it would offer results that could be tracked and passed on to clients. In that sense, OOH has stormed their bastion and is able to offer ROI that is measurable. It is, therefore, not surprising that you now see a lot many brands hitherto focussing on ATL apportioning a major chunk of their advertising monies on OOH.