The idiot box has some real competition building up from cyberia. Across urban households the computer mouse is edging out the TV remote for the consumers' time. The rising popularity of the internet, with close to 25m Indians hooked on, is bringing about a sea-change in the way people consume television.
The third Promax|BDA Awards to recognise the work done in the field of promos will take place on July 11 and 12, 2006. The Awards are commencing on July 11 with Jim Chabin, CEO, Promax|BDA, and Sameer Nair, COO, STAR Group, who is assuming the role of the Conference Chair for the second consecutive year.
RK Swamy BBDO’s Media Direction unit has set up Digital Direction to help its clients connect better with the growing audience in the digital world. The new group has roped in several experienced personnel, and has aggressive investment plans to emerge a leader in the space.
After the success of ‘The Great Indian Laughter Challenge Dwitiya’, which witnessed a rating of 7.90 TVR for the final episode, Endemol India has been given the production responsibilities of ‘The Great Indian Laughter Champions Dwitiya’ as well. The show begins on July 14, 2006.
Music Broadcast Pvt Ltd has launched its sixth FM radio station in the country – Radio City 105.8 FM – in Chennai from July 10. Speaking at the launch, Apurva Purohit, CEO, Radio City, said, “Chennai is an extremely important market for us. Our brand promise of ‘Namma City Namma Life’ will stir listeners to indulge in their kind of music.”
O&M, which handles the bulk of Cadbury’s products, has been assigned the advertising duties of the confectionery major’s new offering, ‘Wowie’, as well. Though the officials haven’t divulged much on the ad spends, industry sources hinted that the spends would be substantial.
The whole media industry of today is self-obsessed. Mainstream media is in a crisis around the world. People don’t trust it as they used to. There are many examples of corrupt practices, journalists lying, media stories going wrong. Interesting media blogging is just a symptom of this crisis in mainstream media. To some extent, it depends on the individual journalists, individual organisations to find out ways to engage with bloggers. But it requires the will power of the journalist or the publication to make a difference. And there may be some resistance to that as well.