The online arms race is heating up. As 700 of Microsoft's most important advertisers and agency executives descended on its corporate campus for the second day of its Strategic Account Summit, Microsoft CEO Steve Ballmer unveiled the company's AdCenter, the advertising platform through which it will serve ads to all the companies various online products.
After successful publishing specialised books and magazines on interiors, Source Publishers have now forayed into the beauty and salon industry with its new bi-monthly magazine ‘New Age Salon’. The magazine focuses on hair, skin and beauty products, as well as therapy and treatments and is priced at Rs 75.
He may not have the financial muscle of Bill Gates, but Bill Thompson commands considerable respect and following among Netizens, that includes bloggers too. While most bloggers prefer to remain anonymous, they were only too happy to come out in the open when Thompson came calling at the 11th Delhi Bloggers Meet.
RK Swamy/BBDO has recently made two senior level appointments. Ramamurthy Iyer, former Associate VP, Advertising Avenues, has joined as Client Services Director. He will be reporting to Shailen Sohoni, Senior Vice-President, RK Swamy/BBDO. Sanjeev Dassani, Creative Director, Pressman Advertising, has joined RK Swamy/BBDO Kolkata, as Creative Group Head, Copy Department.
Entertainment Network (India) Ltd in association with Nokia has announced the winners of the third annual Mirchi KAAN Awards. McCann Erickson walked away with the Agency of the Year award, bagging 16 awards on the way, while O&M won 14 awards and Leo Burnett seven.
The ABC management council is to decide on whether Deccan Chronicle should be issued a certification for its circulation in Chennai. The Hindu’s contention is that Deccan Chronicle pays a trade commission that is higher than the ABC norm of 40 per cent of the cover price.