After parting ways with FDCI over Indian Fashion Week, Lakme and IMG have announced the launch of Lakme Fashion Week – a five-day extravaganza that will debut in March 2006 in Mumbai. Lakme, along with IMG, will create a new event that integrates India into the international fashion community.
PDA phone maker O2, which launched its mobiles in India 12 months ago, is looking at the country as its second-largest market in the region within two years’ time. Said Chia Eng Keat, VP, Sales and Distribution, O2 Asia, “India is one of the top three fastest growing markets for us. It is a market with huge potential because of the focus on IT.”
Fevicol has by far been one of India's most creative advertisers and has been able to connect and strike the right chord with its consumers in every way of life. This time, the adhesive brand has taken up a cause and is voicing its support for spreading AIDS awareness.
International Data Group, one of the world’s leading technology media groups, which recently entered India with its first publication, ‘Real CIO World’, is now ready with its global publication. Titled, ‘Services Outsourcing World’, the magazine is going to be the first global publication of its type to be produced in India.
Michelin India has appointed TBWA India as its creative agency following a comprehensive selection process. The size of business is pegged at around Rs 6 crore. The French tyre company had recently tied up with Apollo Tyres to manufacture bus and truck radial tyres.
Carat Media is taking steps to ensure that it is gaining more ground in the regional markets, with special focus on India and China. Among the various steps that the organisation under the new regional management is taking to ensure better foothold in these markets is launching Communication Planning unit Deep Blue and SPI (Strategy, Productivity, Insight) in India in 2006.