Date-wise News
NEW Madison Creative bags three accounts including SAB TV’s new channels; total ad spend Rs 15 crore?blur=25

Madison Creative has bagged the advertising accounts of Rustomjee, Mumbai real estate developers; Teddy and Friends baby pads and diapers; and Adhikari Brother’s new channels Mi Marathi and Janmat. The three accounts are worth a total billing Rs 15 crore.

exchange4media Staff Aug 2, 2005 11:52 AM

International: GM vs P&G – the radically different creative philosophies?blur=25

You can’t convince me that Procter & Gamble’s A G Lafley wasn’t frustrated serving on the board of General Motors. Everything Lafley fervently believes about the design and creative process is the opposite of what GM believes.

exchange4media Staff Aug 2, 2005 9:03 AM

Delphi, Worldspace to bring mobile satellite radio to India?blur=25

Delphi Corporation, a leading player in automotive systems and components, has signed an agreement with WorldSpace Inc, the only global satellite radio broadcaster spanning India and China, to make mobile satellite radio available in Asia.

exchange4media Staff Aug 2, 2005 8:56 AM

They make money as your skin glows?blur=25

The demand for personal grooming and beauty products is not only huge, it is galloping. To be more precise, it is driving the growth in the Rs 2,000-crore cosmetic industry. Evident from the plethora of launches in the past 12 months, the skin care category is becoming a key growth driver for FMCG companies.

exchange4media Staff Aug 2, 2005 8:49 AM

Finally, a PC that costs less than 10K: Courtesy HCL Infosystems?blur=25

The PC is closer to the common man today than it ever was. HCL Infosystems has launched its PC range for India, priced at Rs 9,990. And what’s more, these computers will run on a Linux operating system and will support all standard applications.

exchange4media Staff Aug 2, 2005 8:48 AM

Channel 7 ties up with NUMTV.com to reach out to NRIs?blur=25

In a bid to place itself on the global map, Channel 7 has entered into an alliance with NUMTV.com, one of the largest web portals in the world, marking the channel’s availability on broadband worldwide.

exchange4media Staff Aug 2, 2005 8:45 AM

TNS to explore the ‘Power of Print’?blur=25

TNS, one of the leading global market information providers, will be conducting a study on the ‘Power of Print’ to assist media professionals in Asia to understand the role and effectiveness of print advertising.

exchange4media Staff Aug 2, 2005 8:44 AM

The Hindu Metroplus lines up a delectable theatre fest for Chennai?blur=25

The Chennai stage is all set for the 11-day long Theatre Festival brought to patrons of the city by The Hindu Metroplus. The festival will see some of the finest plays from Mumbai, Delhi, Bangalore and the host city being staged from August 5 to August 15.

exchange4media Staff Aug 2, 2005 8:43 AM

Maruti’s on the go with the new, improved Alto?blur=25

After the runaway success of Swift, Maruti is now jazzing up its existing models. The car maker has a major marketing and advertising campaign lined up for Alto, its highest selling brand today.

exchange4media Staff Aug 2, 2005 8:42 AM

`Non-serious` TV players may get the boot?blur=25

The government is planning to come down heavily on companies that sit on launches of television channels. Licence holders will be given a year to put channels on air, failing which their licences will be withdrawn. The move is designed to weed out non-serious players.

exchange4media Staff Aug 2, 2005 8:41 AM

Radio channels as new media options for promoting brands locally?blur=25

Radio channels help take brands closer to the consumers through on the ground events designed in such a manner in which both the brand and the radio channel gets mileage through interactive programmes.

exchange4media Staff Aug 2, 2005 8:40 AM

FMCG cos' ad budget goes up?blur=25

As the demand for consumer goods picks up after a long lull, FMCG companies are stepping up their adspends to make sure their brands capture a bigger share of the consumer's wallet.

exchange4media Staff Aug 2, 2005 8:39 AM

Instant Soup Mixes Advertising in Print grew 100% in 1st Half of 2005: AdEx study?blur=25

This steep increase in print advertising by instant soup mixes comes on the heels of a massive 94 per cent dip in the category’s advertising in 2004. Knorr Soup from HLL was the top advertiser among brands.

exchange4media Staff Aug 2, 2005 8:38 AM

KBC2 Tamil tunes into Vijay TV audiences with mega marketing blitz?blur=25

KBC2, the much awaited mega game show, is riding into Tamil C&S homes on Vijay TV. With the tag line reading ‘Nambikkaikku Mele Double’ (Twice more than you hope), Tamil actor ‘Nizhalgal’ Ravi will dub for the simulcast Tamil version.

exchange4media Staff Aug 2, 2005 8:37 AM

O&M Executive Director Ajay Kakar to join Anil Ambani?blur=25

O&M’s Executive Director Ajay Kakar is moving on to join Anil Dhirubhai Ambani Enterprises (ADAE). At Ogilvy, he has steered their financial practice since inception.

exchange4media Staff Aug 2, 2005 8:36 AM

The ‘Kemistry’ of channel branding?blur=25

A proliferation of channels, increased media fragmentation and tough competition present brand owners with new challenges to gain and retain audience share. And helping television brands make a clear distinction is UK’s design and branding agency, Kemistry.

exchange4media Staff Aug 2, 2005 8:35 AM

Advertisers, media planners, take note! There is a second TV set in households?blur=25

Media owners and advertisers are waking up to the tremendous implications of second television viewership as far as media budget and choice of media vehicles are concerned. Almost 20 per cent homes must be two-TV homes, and these are likely to be at the top-end.

exchange4media Staff Aug 2, 2005 8:34 AM