Madison Creative has bagged the advertising accounts of Rustomjee, Mumbai real estate developers; Teddy and Friends baby pads and diapers; and Adhikari Brother’s new channels Mi Marathi and Janmat. The three accounts are worth a total billing Rs 15 crore.
The demand for personal grooming and beauty products is not only huge, it is galloping. To be more precise, it is driving the growth in the Rs 2,000-crore cosmetic industry. Evident from the plethora of launches in the past 12 months, the skin care category is becoming a key growth driver for FMCG companies.
The government is planning to come down heavily on companies that sit on launches of television channels. Licence holders will be given a year to put channels on air, failing which their licences will be withdrawn. The move is designed to weed out non-serious players.
A proliferation of channels, increased media fragmentation and tough competition present brand owners with new challenges to gain and retain audience share. And helping television brands make a clear distinction is UK’s design and branding agency, Kemistry.
Media owners and advertisers are waking up to the tremendous implications of second television viewership as far as media budget and choice of media vehicles are concerned. Almost 20 per cent homes must be two-TV homes, and these are likely to be at the top-end.