After finalising its creative agencies, Bharat Petroleum Corporation Ltd (BPCL) is now on the lookout for a media AoR. The oil major has called five agencies to make presentations next week. The company’s total advertising budget is pegged at around Rs 40 crore.
The Times of India Group is renewing its focus on magazines and is in the process of bringing various international titles to the country. One of the first to enter the market would be ‘Top Gear’ from the BBC stable. Gautam Sen is the editor of the magazine.
Madison’s youngest entertainment unit, Mates, has conceptualised and executed a tie-up between jewellery brand Tanishq and soon to be released movie Paheli, staring Shah Rukh Khan and Rani Mukherjee. The joint promotion will entail in-store promotions wherein the film ambience will be created with posters.
Bare Associates International, a Virginia-based global firm providing organisations with key information on customer service, satisfaction and loyalty, believes India is ready for Mystery Customer Research (MCR). MCR is a practice of using certified/trained customers to anonymously visit and objectively document service experience, sales, employee integrity among other key findings.
The media market in Jammu and Kashmir for long has been neglected by newspapers from outside. Until last year, the state was not even covered by IRS. However, with two leading national Hindi dailies planning to set up shop in J&K, there is renewed interest in the media market in the state.
With Apurva Purohit, COO, Television Division, Times Entertainment, deciding to move on, Zoom TV has decided to assign Upen Roop Rai the duties of managing the channel in addition to his current job responsibilities. He will be working closely with Arun Arora, President, Bennett, Coleman, & Co. Ltd., who continues to supervise the channel.