According to the study Consumer Outlook 2004, conducted by research firm KSA Technopak, consumer spending by Indians is up 16 per cent over last year, the GDP per capita is expected to double by 2010 and with the ever-increasing availability of lifestyle-spending options, more and more people are spending on what is known as `status' acquisition.
In a significant corporate social initiative aiming at building brand image, Microsoft India has announced the launch of Unlimited Potential - a comprehensive programme aimed at empowering women through the use of technology in rural India. The programme is planned to create sustainable socio-economic opportunities for women.
STAR Network’s affiliate Asian Broadcasting FZ-LLC (ABF) and Balaji Telefilms announced a definitive agreement under which ABF would issue approximately 13.694 million shares at Rs 90 per share to clinch a 25 per cent stake in Balaji Telefilms with a total investment of Rs 1.23 billion.
A company needs its brand to stay uppermost in the people's minds, its products in their homes, and the buyers' money in its bank account. As brands evolve they need to look beyond the conventional forms of communication. And 'in-film branding' is among the in-things.
A new city specific channel for Delhi and NCR – Total TV is expected to hit the tube by the end of the year. This proposed 24-hour free-to-air Hindi infotainment channel is jointly promoted by Vinod Mehta, a journalist and former media advisor to Haryana Chief Minister Om Prakash Chautala, and Anil Gaba – a Haryana businessman.
ABP Group’s business magazine, Businessworld, has just effected a “value correction”. Five years ago, Businessworld successfully broke through the clutter in the business magazine segment by turning itself into a weekly at a throwaway price of Rs 5. Now, a fortnight ago, it has pushed itself back to the Rs 10 level.
Tata Motors’ Rs 60-70 crore media business have been the talk of the town now. As was reported by exchange4media, Tata Motors had decided to part ways with the Tata group to look after its exclusive media needs. This has put in question the buying part of the business as creative and media planning are handled by Lodestar and GroupM's Maxus.