VICE Media Group names Rohit Tugnait as Commercial Director, India

Prior to joining VICE, Tugnait led the business division at, a digital media site

e4m by exchange4media Staff
Updated: Oct 17, 2019 9:41 AM

VICE Media Group has appointed senior media executive Rohit Tugnait as Commercial Director for its India territory.

Tugnait will lead the commercial teams based in Mumbai, Bangalore and Delhi and will be responsible for growing all lines of business within VICE’s India region, including VICE Digital, Studios, Content Partnerships and VIRTUE, the creative agency borne out of VICE.

With nearly 20 years of experience across youth-oriented and culturally relevant media platforms, Tugnait has deep expertise in business strategy, content solutions and delivering both growth and revenue. As National Head of MTV, he led the channel’s brand solution wing and was a critical player in the launch and development of marquee properties like Coke Studio at MTV and the Royal Stag Unplugged Series.

Prior to joining VICE, Tugnait led the business division at, a youth-focused digital media site aimed at connecting urban Indian audiences. There, he drove collaborations with television networks and OTT platforms in addition to licensing content on global platforms.

"VICE leads with purpose-driven content," said Tugnait. “I'm extremely excited to be a part of a global digital media company that is the go-to destination for advertisers who want to be relevant, effective and a part of the youth conversation."

Nilesh Zaveri, COO, VICE Asia Pacific (APAC), said: “India’s dynamic, engaged and outspoken youth make the country a priority market for VICE, whose mission is to amplify youth voices. Having someone with the depth of commercial experience that Rohit has will further bolster our India momentum behind the successful portfolio of partnerships that we have built over the past 18 months with companies such as Budweiser, PepsiCo, Amazon Prime, Myntra and One Plus.”

Tugnait will be based out of VICE’s Mumbai office, where he joins the leadership team led by Samira Kanwar, Head of Content for VICE’s APAC region. His appointment is effective immediately.

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