VFS Global appoints Belson Coutinho as Chief Marketing Officer
Prior to VFS Global, Coutinho was Senior Vice President at Jet Airways and was heading global marketing, digital, social media, eCommerce, loyalty and Voice of Guest strategy
Belson Coutinho has joined VFS Global as Chief Marketing Officer from July 2019. He will be responsible for driving the company’s global marketing and branding strategy across its network of 147 countries spanning 5 continents.
Coutinho joins the management team to support the organisation's growth and business plans and will also manage overall Customer Service, Quality, Information Services and Loyalty in his role.
Prior to VFS Global, Coutinho was Senior Vice President at Jet Airways, heading the airline’s global marketing, digital, social media, eCommerce, loyalty & Voice of Guest strategy.
Coutinho has been instrumental in setting up and managing Jet Airways' global marketing, digital, social media, eCommerce and Voice of Guest strategy and pioneered various innovative industry-first initiatives in the global aviation industry.
Zubin Karkaria, CEO, VFS Global Group said, "We are pleased to have Belson join VFS Global as our Chief Marketing Officer. He brings a unique combination of experience in marketing, loyalty and customer care with a strong focus on leveraging technology. With his background and expertise in the field, we look forward to having Belson further strengthen VFS Global’s brand in global markets and enhance overall customer experience."
On his appointment, Coutinho said: “VFS Global is the pioneer in visa, passport, identity management and citizen services for client governments and I am delighted to be a part of VFS Global. Building a strong consumer brand and enhanced customer experience will be my key focus and I am excited to leverage my experience across various mediums and markets globally. I look forward to collaborate with our partners, stakeholders and our highly committed and talented colleagues to play an integral role in further enhancing VFS Global’s brand and business globally.”
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