The Small Big Idea wins social media mandate for 2 Balaji Telefilms movies

Mandate for ‘JudgeMentall Hai Kya’ and ‘Jabariya Jodi’ won post multi-agency pitch

e4m by exchange4media Staff
Updated: Jul 4, 2019 12:58 PM

Full servicing digital agency The Small Big Idea has been awarded the social media mandate for Balaji Telefilms’ two upcoming movies ‘JudgeMentall Hai Kya’ and ‘Jabariya Jodi’, post a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and execution of the entire digital promotion of the two movies set to release on July 26 2019 and August 2, 2019, respectively.

The agency will be responsible for managing the entire social media mandate for both the movies. In addition to this, TheSmallBigIdea in collaboration with Balaji Telefilms will strategisse video concepts for both the movies to generate digital impact across all social media platforms.
Speaking on the win, Harikrishnan Pillai, CEO, The Small Big Idea, said, “‘JudgeMentall Hai Kya’ is our first project with Balaji Telefilms and we are quite upbeat about the association. Our responsibility is to make the promotional story-telling as exciting as the film’s plot itself. It is an exhilarating experience devising and executing the plan with the team at Balaji Telefilms. The approach for Jabariya Jodi is quite different from that of JudgeMentall Hai Kya, but the excitement remains the same.”

The Small Big Idea provides services such as Social Media Management, Video Content Production, Digital Media Planning & Buying, Social Listening & ORM services, Augmented & Virtual Reality amongst other ancillary marketing services. 

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