Silver Spun awarded PR mandate for sports nutrition brand ‘Myprotein’
Silver Spun will be tasked with increasing the share of voice for ‘Myprotein’ by building the media profile of the brand across the country
Silver Spun Brand Solutions, the integrated marketing and communications agency, has recently won the much-coveted mandate for the European sports nutrition brand ‘Myprotein’. The account will be led out of Mumbai and Silver Spun will be tasked with increasing the share of voice for ‘Myprotein’ by building the media profile of the brand across the country. Further, the communication team must support the marketing department and help to drive up sales with innovative campaigns.
Speaking on the mandate, Esha Singh, General Manager India & Emerging Markets, Myprotein said, “We have observed Silver Spun’s work especially in the wider health and fitness segment are looking forward to a fruitful partnership with the team. Their understanding of our product and brand is acute enough to provide us with insightful ideas on how we can create a better connect with our consumers here in India. At the same time, they have displayed a profound knowledge of traditional, digital and social media, which is important for our brand.”
Myprotein which is one of the most powerful digital-first brands in the world aims to use the power of online media to create the same engagement with Indian consumers.
Commenting on the account win, Heeta Parikh, Founder & CEO, Silver Spun said, “Myprotein has built a community of loyal customers with a high repeat purchase. They have one of the best range of products across different sports nutrition categories and we are excited for them to get this portfolio to India. They have a keen understanding of the Indian market and the consumption patterns of their target audiences. We look forward to working with Myprotein to help them promote the mission of driving fitness in India."
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