Saurabh Saksena named India President of Red Fuse Communications

He has been associated with agencies like Wunderman Thompson, DDB Mudra Communications and Ogilvy among others

by exchange4media Staff
Published - Aug 19, 2019 4:05 PM Updated: Aug 19, 2019 6:21 PM
Saurabh Saksena

Saurabh Saksena has joined Red Fuse Communications (an integrated WPP communications team set up for Colgate Palmolive) as President, according to his LinkedIn update.

He will be based out of Mumbai.  Saksena was named Managing Director, JWT Malaysia in 2016. In 2017 he became the Group CEO for Ogilvy and JWT and in 2018, Saksena brought together talent and the businesses of JWT and Wunderman as a precursor to becoming Wunderman Thompson, Malaysia CEO.

He has over 25 years of experience and has worked across different agencies such as Clarion Communications, Ogilvy, Mudra, DDB Mudra Communications, Midday and JWT.

Saksena worked as a publisher for Midday Bangalore edition between 2005 and 2007. During this time, he was responsible for the profit and loss of the edition, which included sales and distribution, marketing, print/production, digital offering, and others.

He has worked on brand categories like FMCG, retail, food and beverages, technology, telecom and mobiles, automotive, e-commerce. These include brand such as McDonald’s, Pepsi, Slice, Mirinda, Mountain Dew, Tropicana, Lay’s, Kurkure, McDonald’s, Videocon, Motorcycle and Scooter brands of Hero MotoCorp, Nestle KitKat, Nestle Munch, Airtel, Nokia/ Microsoft, Askme.com, Askmebazaar.com, Hewlett Packard, Oracle, retail brands of Future Group, TTK Prestige, Peter England and liquor brands of United Spirits.

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