Pocket Aces appoints Deepak Raj as Vice President, Sales, for gaming platform Loco

Prior to joining Pocket Aces, Raj was associated with Zee Entertainment as Head of Digital Publishing and Partnerships

e4m by exchange4media Staff
Updated: Aug 19, 2019 1:02 PM

Pocket Aces has appointed Deepak Raj as Vice President, Sales, for its live entertainment and gaming platform Loco. Raj will spearhead Loco sales nationally.

Raj brings along a vast experience of more than a decade during which he has worked with media houses like Zee, Network18, Bloomberg UTV, Disney, and Culture Machine.

Prior to joining Pocket Aces, Raj was associated with Zee Entertainment as Head of Digital Publishing and Partnerships. He oversaw the global indirect partner revenue generation on digital assets of Zee – the Zee5 social and publishing vertical.

He was also responsible for the ad revenue operations, inventory and programmatic stack management. Raj has also co-founded Studio Mojo, a regional video entertainment network in 2017, where he led operations and strategy.

On his new role, Raj said: “I look forward to working with the talented and dynamic Pocket Aces team, who are leading the way that content is being consumed by the mobile-first audience in India. With technology at its core, Loco has an immersive mix of live, interactive content and gaming, making it an immensely exciting platform for us to build the next generation of entertainment. Loco has a highly engaged and focused millennial audience who are spending 30+ captive minutes daily on the app with no further distractions. Advertisers should be leveraging this captive audience for a 100% SOV on their communique. Branded live quizzes, in-game integrations, custom hyper-casual games, bespoke interactive video content, influencer live chats, opinion polls, and predictive e-sporting are just some of the models that advertisers could associate with on Loco. The app allows the possibility of branded partnerships for creating campaign awareness, user brand experience, or transactional models were we work closely with brands to achieve defined KPIs. We have already completed successful campaigns with the likes of One Plus, Myntra and SBI Yono, and look forward to many more exciting associations”.

Pocket Aces founders Aditi Shrivastava, Anirudh Pandita, and Ashwin Suresh said: “We are thrilled to have a seasoned media professional like Deepak join us, and together we look forward to taking Loco to the next level. With our recent Rs 100 crore raise, we are committed to invest in Loco and make it India’s best interactive entertainment platform. Our aim is to hit 50 million users in the next two years and Deepak’s vast experience will be instrumental in this growth.”

Raj’s appointment will further strengthen Pocket Aces’ senior management team, which already includes professionals from Goldman Sachs, Citibank, Bank of America, Microsoft, Harper Collins, Disney, Times of India and Star Network.

Loco has over 18 million registered users, with active users spending over 30 minutes daily on the app. The company is aiming to expand the team, launch new features, and hit 50 million users in the next two years.

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