Nirvik Singh elevated as Grey Group’s Chief Operating Officer
Singh, who has been with Grey Group for the last 30 years, will retain his post as Chairman and CEO of Grey Group Asia Pacific, Middle East and Africa
Nirvik Singh has been elevated as the Chief Operating Officer (COO) of Grey Group, a new position. The announcement was made by Michael Houston, Worldwide CEO of GREY group.
A 30-year veteran of Grey who started his career with the group, Singh has served as Chairman and CEO of Grey Group Asia Pacific, Middle East and Africa since 2016, a post he will retain, headquartered in Singapore.
As COO, Singh will lead the development of Grey's borderless integrated marketing model; identify acquisition targets and new capabilities to enhance the agency's best-in-class offering and build its future-facing digital, social, shopper marketing and design practices.
"For three decades, Nirvik has been a prime mover in Grey's growth and development in Asia, and most recently, in the Middle East and Africa," Houston said. "I know he will bring the same single-minded dedication and achievement to his expanded responsibilities. He will work closely with me to broaden our reach and resources for the future."
Singh has been instrumental in forging the Grey network's comprehensive offering across the regions. His trademark business acquisitions have strengthened Grey's presence, earning him widespread recognition as the key accelerator of strategic growth in multiple countries, including India, Bangladesh, Pakistan, South Korea, Philippines, Thailand and Nigeria.
On his appointment, Singh said: "I am looking forward to implementing Grey's global strategic plans and working with diverse talents and teams from across the different regions. We have seen success in pulling in our collective resources for our borderless strategy, which encompasses agility and seamless creativity."
He continued, "There are ample opportunities to leverage the agency's centers of excellence and promote collaboration across all our offices. We are always thinking of how best to serve our clients, and I am excited and motivated to be a part of this journey."
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