NeoNiche appoints Harish Iyer as Head- Content Strategy

Iyer is a renowned LGBTQ rights activist. Prior to NeoNiche, he was associated with organisations such as Shobiz, Hungama Digital Services, and Madison

NeoNiche Integrated Solutions Pvt. Ltd has appointed Harish Iyer as their Head-Content Strategy, adding new insights to the experiential marketing company. He will be responsible for spearheading the content services at NeoNiche.

An alumnus of St Xavier’s College and NMIMS, Iyer joins NeoNiche with over 14 years of experience in the experiential communications domain.

Prior to NeoNiche, he was associated with organizations like Shobiz, Hungama Digital Services, and Madison; working with the best of brands ranging from the IT and networking sector to FMCG. During his career, Iyer has a multi-faceted profile-- besides being an ace communication professional, he has been a leading columnist, a development sector professional, an equal rights activist, a front-runner in the campaign for decriminalization of all consensual sex under Section 377.

Commenting on the appointment, Prateek N Kumar, CEO & MD, NeoNiche, said. “Having known Harish for over a decade now, I have seen him emerge both as a proactive citizen who organises campaigns on a timely basis and as a creative professional. His experience and diverse interests in varied fields will translate into ideas for client experiences that are unique, rounded, and deeply personal."

Speaking on his new role, Iyer said, "I am privileged to be working with an organisation that is not only high on creativity but also stands up for diversity. Creativity thrives in organisations with open minds. I find it in abundance in NeoNiche. In keeping with different brand expectations, I look forward to working towards leading the change in the way media is generated, consumed, understood and shared"

A firm proponent of equal workplaces, Kumar further said, “At NeoNiche, we firmly believe that diversity should be a business decision and not a mere human resources function. Diversity in genders, sexual orientations, and ethnicities ensure heterogeneity in thoughts and impact the ideas that are generated. Gender identity and sexual orientation are integral and distinct for every individual. An organisation with deep-rooted values of equality, where every employee brings their whole selves to work, is a formula for better productivity and thereby business growth.”

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