Interpublic Group's Cadreon bolsters APAC team with key appointments

Lani Jamieson has been appointed as Head of Cadreon Singapore, while Paras Mehta has taken on the role of Business Head of Cadreon India

Cadreon

Interpublic Group has moved to strengthen its adtech division, Cadreon with several senior appointments to its Asia Pacific team, according to reports. Following the appointment of Erica Schmidt as Global Chief Executive last March, the agency has brought on board WPP’s Sean Muzzy in the newly created role of President of its North America business, while Seun Odeneye will head the UK arm.

Cadreon has also announced the appointment of Lani Jamieson, former Head of Digital Media at DWA, Dentsu Aegis Network, and Programmatic Director with Omnicom Media Group as Head of Cadreon Singapore. Jamieson will be reporting to David Haddad, Chief Executive of IPG Mediabrands Singapore.

Cadreon's Asia Pacific team has also expanded with the addition of three new roles: APAC Client Partner, Associate Director- Learning & Development, and Associate Director- Product Marketing & Support. Carolina Jung has been named as APAC Client Partner, former MediaMath adtech manager Marrah Africa has joined as the Associate Director- Learning & Development, while former eBay executive, Maggie Woo has been appointed as Associate Director for Product Marketing & Support.

In addition, Paras Mehta has been appointed as Business Head of Cadreon India. The appointments come at a time when Cadreon has been experiencing a period of healthy growth since its launch in 2017.

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