iBall awards PR and customer experience duties to Gozoop

As part of the mandate, Gozoop will be responsible for managing media relations, PR outreach, influencer marketing, counsel and planning, and digital customer experience for iBall

by exchange4media Staff
Published - Jul 22, 2019 3:41 PM Updated: Jul 22, 2019 3:41 PM

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iBall

Gozoop has won iBall’s PR, influencer marketing duties and will also be responsible to set-up, manage and run a omni-channel customer experience center for the tech accessory brand.

Founded in 2000, iball has touched over 100 million users through 20 sales offices, 5000 trade partners, 1,00,000 active retailers and 500+ service centres. It has now set its sights on capturing India’s informed and tech-savvy buyers through online and modern retail.

Speaking on the association, Iftekhar Ahmed, Vice President - Marketing, iBall, said, “We at iball, are working towards effectively connecting and engaging with new generation of audiences through iBall 2.0. To accelerate the same, we wanted to associate with a new-age creative and marketing partner such as Gozoop. We are looking forward to a great future ahead.”

Ahmed Aftab Naqvi, CEO and Co-Founder, Gozoop, added, “PR & consumer experience are two strong pillars of brand building in this digital age and Gozoop has a best in class team for the same. I look forward to our partnership with iBall to deliver exceptional results.”

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