Engine’s Zihla Salinas elevated as Global CMO

Salinas joined Engine a year and a half ago and will also handle her earlier post as US Chief Executive

by exchange4media Staff
Published - Jul 25, 2019 7:35 PM Updated: Jul 25, 2019 7:35 PM
engine

Engine has elevated Zihla Salinas as the agency’s Global CMO, as per media reports.  

Salinas joined Engine a year and a half ago. She will also cater to her responsibilities as US Chief Executive. 

In the last 18 months, Salinas has helped the agency win new accounts like Wolf&Friends, Birthright Israel and MyBoxShop. 

Engine Global CEO Kasha Cacy was quoted as saying: “Having Zihla take on the additional role of Global CMO just makes sense. It is an extension of the work that she already does driving the Engine brand through our agency offering." 

Prior to Engine, Salinas has worked at organisations like Doner LA as Executive VP and Managing Director, MDC Partners and Meredith and Omnicoms Rapp. 
 

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