Disney+ Hotstar's Rachita Vaid takes the start-up route with Tailwind

According to her LinkedIn profile, Vaid enables high growth companies to scale their marketing efforts as the founder of Tailwind

e4m by exchange4media Staff
Updated: Jul 23, 2021 1:46 PM
RV

Rachita Vaid, who was till recently AVP & Head of Customer Marketing at Disney+ Hotstar, has launched her own venture Tailwind. According to her LinkedIn profile, Rachita enables high growth companies to scale their marketing efforts as the founder of Tailwind.

She quit Disney+ Hotstar last month after spending two years and eight months. She had joined Hotstar from Times Internet in November 2018. At Times Internet, she was heading B2B marketing.

As the Head of Customer Marketing at Disney+ Hotstar, Rachita was responsible for thought leadership, partner relations and lead generation for the platform amongst its key stakeholders - advertisers and media agencies. She led marketing for both large customers and SMBs leveraging PR, events, digital as primary media vehicles.

Rachita has 13 years of experience in delivering high ROI marketing strategies, nurturing innovations and building high performing teams. Apart from Disney+ Hotstar and Times Internet, she has had stints at adtech company, Vserv, digital media entertainment company Hungama, leading radio station Radio City, advertising agency Havas Group and as a B2B technology writer for ITNation India.

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