Discovery’s Vednarayan Sirdeshpande joins WhiteHat Jr as Global Head of brand marketing

Sirdeshpande also has core marketing experience in e-commerce, FMCG and advertising sectors

e4m by exchange4media Staff
Updated: Nov 10, 2020 1:00 PM
Vednarayan Sirdeshpande

The former Discovery Head of Marketing, Vednarayan Sirdeshpande, has joined WhiteHat Jr as the Global Head of Brand Marketing. 

Prior to joining WhiteHat Jr, Sirdeshpande was heading Marketing at Discovery. 

He joined Discovery as Director Marketing & Audience Development in 2016 and later got promoted as Director Original content and marketing in 2017. In 2019, he was promoted again as the Head of Marketing. 

Over the past 3 years, he has led brand marketing, IP creation and digital marketing across all network brands. He has developed more than 50 hours of long-form and short-form original production for premium network brands. Sirdeshpande has executed some of the most talked-about marketing campaigns like Man vs Wild with PM Modi, Into the Wild with Superstar Rajnikanth.

Prior to Discovery, Sirdeshpande has had 10 years of core marketing experience in e-commerce (Amazon India), FMCG (Mondelez International) and Advertising (Ogilvy) sectors across India and the Asia Pacific, driving success in achieving the twin peaks of marketing – creativity and effectiveness.

He has a successful track record in developing brand strategies, heading content development, media management and creation, and delivery of best in class 360-degree campaigns. He has also championed the establishment of best practices, process innovation and setting up of a robust partner ecosystem across organizations.

 

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