Deep Drona moves from SPN India to ITW Consulting, joins as Chief Business Officer

Drona was associated with Sony Pictures Networks India for nearly 18 years

e4m by exchange4media Staff
Updated: Nov 1, 2019 10:40 AM

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Deep Drona

SPN India’s Deep Drona has joined Global Sports Commerce affiliate ITW Consulting as Chief Business Officer.

His social media profile has been updated as confirmation for the same.

Drona will be streamlining verticals of ITW to provide 360-degree solutions to the company’s clientele. He will also be developing new IPs across sports and other business lines.

Drona was associated with Sony Pictures Networks India for nearly 18 years. Prior to joining ITW, he was Executive Vice President – Sales (Movies & Sports) with SPNI.

Media reports quoted Bhairav Shanth, Co-founder and Managing Director, ITW Consulting Pvt. Ltd, as saying: “As we further scale up our business in the market with new networks and offerings, we see great potential in bringing more synergy across different revenue functions of ITW. Deep’s incredible knowledge and experience will help us further streamline and provide 360-degree solutions to our clients. We have our expertise in Sales, Consulting, Talent, Events, Content, Sports media planning and buying, all under one entity. Further, we would like ITW to establish its credentials as a complete Sports, Media Entertainment organization. We see Deep with his rich experience in Sports Entertainment to add to our vision meet our aggressive plan to establish ITW as a leader forefront player in the market.”

On his appointment, Drona told media agencies: “I am excited to take up this role and explore newer possibilities. I look forward to working with the team to build and execute impactful strategies as I embark on this exciting journey. ITW is unique in terms of the services they offer, they are in an end-to-end Company with solutions for clients offering Sales and Marketing opportunities across Sports Media and Entertainment along with being the largest sellers and consultants on cricket rights. Besides this ITW Group Companies ITW Global, DOOH, Playworx Entertainment, MediaWorx, Catalyst also offer a world of opportunities for collaboration to pitch 360 to clients.”

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