Crosshairs Communication bags PR duties for 91springboard & Medusa
91springboard is a co-working community created for start-ups, while Medusa is an India-based beer brand
Published - Mar 26, 2019 2:47 PM Updated: Mar 26, 2019 2:47 PM
Public Relations (PR) agency Crosshairs Communication has bagged two big mandates this month, from two very different sectors. The first being co-working space 91springboard and the second beer brand Medusa. The two brands in the kitty will strengthen the core expertise of Crosshairs Communication.
91springboard is a vibrant co-working community created for start-ups, freelancers and business owners with a start-up mindset. Team Crosshairs Communication will be handling PR for the brand.
Medusa, meanwhile, is one of the fastest growing beer brand in India. The brand was born in 2018 with the objective to support the millennial consumers who are looking out for new taste and flavour in the Indian market. It is an India-based beer company with a strategic marketing division and a quirky and contemporary packaging. Crosshairs Communication will be managing PR for this account.
Stuti Jalan, Founder, Crosshairs Communication, is excited about signing up the two new accounts. “Crosshairs has always loved a good challenge and now we have got two! As an agency, we have always tried to deliver more than what is expected from us. We hope to extend our support to the brands address their communication goals, press coverage and brand expansion possibilities,” said Jalan.
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