Audi announces top-level management rejig in India

Effective from September 1, Balbir Singh Dhillon will be Head, Audi India, and Rahil Ansari will take on the role of Senior Director, Central Sales Controlling (Global)

e4m by exchange4media Staff
Updated: Jul 17, 2019 5:45 PM

German luxury car manufacturer Audi has announced top-level management changes in India, effective from September 1. According to the company’s website, current India Head Rahil Ansari has been selected by AUDI AG for an important position at the company headquarter (Ingolstadt) in the finance division. In his new assignment, Ansari will take the role of Senior Director, Central Sales Controlling (Global).

Balbir Singh Dhillon, who is currently heading dealer development, has been elevated as Head, Audi India . An experienced automotive professional, Dhillon joined Audi India for his second stint in July 2018 and brings with him 23 years of automotive experience.

Commenting on Dhillon's appointment, Michael Frisch, Vice President Region Overseas AUDI AG, said, "Balbir has been a part of the Audi team in India and Middle-East and we are confident that he will take the brand forward in India even as market tries to buck external factors and grow. He brings with him a sound knowledge of the brand, the luxury segment and automotive sector spanning his 23 years of local and global experience, which bodes well for us."

Dhillon added, “My singular focus will be on taking Audi ahead in a sustainable and profitable manner with delight for all our stakeholders in addition to customers. Rahil has already set in motion a new momentum for us and I look forward to build on that foundation as we move towards era of electrification and digitalisation in India."

Ansari said, "I firmly believe that the experience I have gained in India in my various stints has gone on to help me in my global assignments. If you are able to delight the Indian customer and navigate the Indian market complexities, you gain insights which are invaluable. While I am looking forward to my new stint, I will truly miss the great team and Audi India family with who I had some fantastic times. I have known Balbir closely over the years and am confident he will play a pivotal role in realising Audi's objectives in the country."

On Ansari’s new role, Frisch said, "Rahil's contribution has been immense for Audi India. He was a true representative of Brand India at AUDI AG and has created the foundation for future success. The work he has done will provide the basis for a sustainable business and profitable network in India with new digital customer centric activities. Rahil's strong business acumen has been highly acknowledged in the HQ, which is why he has been offered such a senior position."

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