APIS India awards media mandate to Dentsu X
APIS India started its Indian consumer business just 36 months ago and has become a strong player in e-commerce and modern trade segment
Published - Jun 24, 2019 8:53 PM Updated: Jun 24, 2019 8:53 PM
APIS India, an FMCG company, has awarded its media mandate to Dentsu X India, an integrated media specialist from the house of Dentsu Aegis Network.
APIS India offers a range of quality food products in India. The brand started its Indian Consumer Business 36 months ago and now it is a prominent brand with more than 2.4 lakh retail coverage across India. It has become a strong player in Modern trade and E-commerce segment.
With its world-class in-house facilities for a testing lab for processing and filtration. APIS India started its Indian consumer business just 36 months ago, and has become a strong player in e-commerce and modern trade segment and now is a prominent brand with more than 2.4 lakh retail coverage across India. APIS India was also recognized as the ‘Promising Brand of 2018’ by The Economic Times.
Speaking on the association, Pankaj Mishra, CEO, APIS India Said, “The dentsu X team has impressed us with their consumer and market insights, their appreciation of consumer connect and driving experiences. We are very happy to announce our association with dentsu X.”
Commenting on the appointment, Divya Karani, CEO, Dentsu X said, “This is a testimony to the value Dentsu X brings to the business. When clients who have experienced our work, reach out to award us new business, it is very gratifying. In a year when we have clinched large new business wins, awards & accolades from the industry, this is the cherry on the cake.”
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