Accenture Interactive acquires UK-based digital agency, Bow & Arrow

Bow & Arrow is the latest on the management consultancy's list of acquisitions, which also includes Adaptly, Droga5, Karmarama and Rothco

e4m by exchange4media Staff
Updated: Nov 1, 2019 10:14 AM
Accenture Bow and Arrow

Accenture Interactive has acquired U.K.- based digital ventures consultancy, Bow & Arrow, according to reports. The acquisition is reportedly aimed at strengthening “Accenture Interactive's ability to reinvent experiences for communications, media and technology companies”.

Founded in 2009, Bow & Arrow specialises in the emerging category of 'white space' identification, which is finding growth opportunities for businesses in new market sectors and to offer new experiences. With its Crossbow methodology, Bow & Arrow transforms the launch rate for new digital products, services and ventures for clients.

According to reports, Joy Bhattacharya, Head of Accenture Interactive in the U.K. and Ireland said, "The acquisition strengthens our capabilities in guiding clients toward these opportunities for experience reinvention — from discovery to delivery — helping clients find and unlock avenues for business growth.”

As Accenture Interactive pushes to gain a bigger share in the marketing and advertising space, Bow & Arrow is the latest on the management consultancy's list of acquisitions, which also includes Adaptly, Droga5, Karmarama and Rothco. 

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