Accenture acquires Spanish brand communications agency Shackleton

This is Accenture’s second buy in as many weeks after its acquisition of North American creative agency Droga5

by exchange4media Staff
Published - Apr 9, 2019 9:12 AM Updated: Apr 9, 2019 9:12 AM
Accenture shackleton

Accenture announced on its website the acquisition of Spanish brand communications agency Shackleton. Headquartered in Madrid with offices in Barcelona and Santiago, Chile, Shackleton will become part of Accenture Interactive and expand its ability to design, build and run integrated brand experiences for clients in Spain, Latin America and beyond.

The acquisition is part of a series of moves to strengthen Accenture Interactive’s creative capabilities in Europe, including the recent acquisitions of Kolle Rebbe (Germany), Hjaltelin Stahl (Denmark) and Storm Digital (Netherlands). Together, they bolster Accenture Interactive’s ambition to create a leading Experience Agency with world-class creative talent across multiple disciplines.

Founded in 2004, Shackleton delivers brand-building campaigns that combine award-winning creative work with a dedicated focus on digital customer engagement. In its 15-year history, Shackleton has won numerous industry awards, including 35 Cannes Lions. Shackleton creates advertising campaigns and digital content for clients across various industries, including brands such as Abanca, Renfe and Uber. The agency employs 176 professionals who will become part of Accenture Interactive, helping clients to innovate and lead their markets by creating the best customer experiences.

Commented Anatoly Roytman, head of Accenture Interactive – Europe, Africa, Latin America (EALA), “The addition of Shackleton proves our commitment to fostering creative talent and expanding our capabilities globally so that we can help our clients build highly creative and effective brand experiences.”

Shackleton CEO, Pablo Alzugaray said, “We’re proud to join Accenture Interactive and help to further enhance its Experience Agency model. This opportunity will provide our team and clients with global reach and the ability to better scale our customer experiences, which is essential to breaking through in today’s increasingly competitive environment.”

“While Accenture Interactive already works for many leading brands in Spain and Latin America, we know that expanding our portfolio of creative services will allow us to deliver the very best and most innovative experiences for our clients and help them bring their ideas to life in newer, better ways,” added Juan Pedro Moreno, Head of Accenture Spain, Portugal and Israel.

The acquisition of Shackleton is the latest demonstration of Accenture’s continued investment in innovation and commitment to growing its creative talent in Spain, Portugal and the Latin American region.

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