ABP News Network overhauls ABP Live Team to elevate digital content
While Vijay Jung Thapa is new Chief Digital Officer, Ramakrishnan Laxman is AVP – Digital Media, Allen Sharma Head - Digital Revenues & Tushar Banerjee Head - Digital Content Strategy
ABP News Network’s digital platform, ABP Live, is restructuring its workforce. ABP Live is implementing this step to transform digital division and improve the effectiveness of their intellectual property.
The roles in the organization will be more defined wherein Vijay Jung Thapa will be the Chief Digital Officer. With a professional experience of over 25 years, he will be spearheading ABP’s new and refined vision on the digital front. With an aim to take ABP’s digital assets to newer milestones, Ramakrishnan Laxman will be taking over as AVP - Digital Media. Allen Sharma will be taking over the new role of Head - Digital Revenues. In this role, he will be accountable for Direct Sales, Digital Revenues, Programmatic Monetization and Brand Solution Monetization.
Furthermore, Tushar Banerjee has been appointed as the Head- Digital Content Strategy. He will ensure ABP Live’s Content and Social Media verticals with emphasis on programming pipeline, growth in viewership and monetization.
Speaking on the development, Avinash Pandey, CEO – ABP News Network, said: “In an ever-growing digital era, it is crucial to evolve and keep up with the market pace. The main aim of this decision is to empower our workforce to revolutionise digital news through innovation. This digital push will also help us tap newer audiences and overall maximise the potential of our content. Through this step, we aim to elevate our intellectual property to create ground-breaking, viewer-driven content.”
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