Whyte & Mackay scouts for creative partner

Scotland-based Whyte & Mackay, part of United Spirits, is reviewing its creative business. Currently, the creative mandate is being handled by Equus Red Cell. It is believed that a few Bangalore-based agencies have been invited for the pitch.

by Tasneem Limbdiwala
Published - Oct 6, 2009 6:51 AM Updated: Oct 6, 2009 6:51 AM
Whyte & Mackay scouts for creative partner

Scotland-based Whyte & Mackay, part of United Spirits, is reviewing its creative business. Currently, the creative mandate is being handled by Equus Red Cell.

It is believed that a few Bangalore-based agencies have been invited for the pitch, however, the names of these agencies could not be ascertained. The account size, too, could not be ascertained at the time of filing this report. Industry sources have the confirmed the pitch call.

It may be recalled that United Spirits Ltd, the flagship company of UB Group, had acquired a 100 per cent in Whyte & Mackay in 2007. Whyte & Mackay is a leading distiller of Scotch whisky, owning brands such as The Dalmore, Isle of Jura, Glayva, Fettercairn, Vladivar vodka and the eponymous Whyte & Mackay blended Scotch. The company also owns several other Scotch whisky brands such as Mackinlays, John Barr, Cluny and Claymore, among a host of others.

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