UrbanClap's new campaign urges women to pamper themselves with ‘Salon-at-Home’ services

The #YourServiceExpert campaign gives customers a chance to win ‘Salon-at-Home’ vouchers worth INR 1,000 every day through its Instagram contest

e4m by exchange4media Staff
Updated: Aug 24, 2018 4:52 PM

Leading mobile services platfrom UrbanClap has unveiled a new ad campaign targeting today’s busy women, urging them to pamper themselves with its ‘Salon-at-Home’ beauty services. Currently live on television and social media platforms like Instagram, the campaign also gives UrbanClap customers the opportunity to win ‘Salon-at-Home’ vouchers worth INR 1,000 every day. To participate in the contest, users can share their unique idea of weekend chill in the comments section of UrbanClap’s Instagram post and tag two people they would want to chill with. UrbanClap will also provide lucky participants with free ‘Salon-at-Home’ service for an entire year.

Commenting on the launch, Abhiraj Bhal, Co-founder, UrbanClap, said, “A visit to the salon can be quite a task for a lot of women. Especially those with babies or kids or those who are busy with work and just keen to spend their free time at home. We’ve aimed to address these pain points in our news ads. The actors who have participated in shooting these themselves related beautifully to what we are trying to communicate and we believe that we are going to make a mark with the advantage of #SalonKiHomeDelivery”

Created by MissMalini, the new campaign by UrbanClap intends to highlight the platform’s reliability and superlative service delivery through four short videos.
The first advertisement features a young girl wondering about the practicality of stepping outside the house for visiting the salon while it is raining. The second ad focuses on a working professional who wishes to unwind by chilling at home during the weekend, instead of making the efforts to visit the salon. The third advertisement highlights the hardships of a busy mother with her toddler, which restricts her from visiting the salon, whereas the fourth ad puts the spotlight on a homemaker busy taking care of her two kids. All four women are finally able to sort through their dilemma by booking UrbanClap’s home delivery of salon services.

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