The Sanon sisters, Kriti and Nupur, come together for Bata’s festive campaign

With the launch of the campaign, the brand has rolled out a new TVC, conceptualized by Contract Advertising

e4m by exchange4media Staff
Updated: Sep 30, 2019 5:19 PM
Bata campaign

Bata India has launched its new festive campaign – ‘New Arrivals, Every Friday’ featuring their brand ambassador, Kriti Sanon and her sister Nupur.

With the launch of the campaign, the brand has rolled out a new TVC, conceptualized by Contract Advertising, featuring the Sanon sisters together for the first time in a fashion ad. 

The film starts with Nupur being occupied with clicking and uploading pictures on social media in her latest footwear and Kriti gets pleasantly surprised with her shopping spree again. Kriti teases Nupur saying that she needs to face the camera more than her and that she doesn’t shop so extravagantly and Nupur wittingly iterates that she needs to be camera ready too for her social media updates.  Kriti compliments her shoes and an excited Nupur reveals that they are from Bata.  Mocking her sister, Kriti shows herself wearing the same heels!

Talking about the TVC, Anand Narang, VP Marketing, Bata India Ltd, said, “With the ever-growing social media universe, it has become natural to think about the photo opportunities of the day ahead, and that includes our outfit. To cater to the demand for trendy footwear, we’ve launched our new festive campaign, aimed at inviting younger consumers into the Bata stores and surprising them with new collections every Friday. Kriti being a strong youth role model will drive home the message that our new collections are not only available for different occasions like casual, ethnic, party and work but are also chic and on-trend.”

Sagar Mahabaleshwarkar, CCO Contract, added, “Today the youngsters need different looks round the clock and prefer presenting themselves in a different way for every occasion. And shoes complete these looks. Bata understands this and offers wide range of variety in terms of style, colour and designs. The new arrivals every Friday is a very interesting property to have and quite challenging one too. We are sure this will help establish Bata as a fashion brand for youngsters that understands their needs.”

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