The idea of the demise of print is nothing but a fallacy: Nick Carugati, Time Out Intl

“Same way the books won’t die because you have a e-reader, magazine’s wouldn’t die because of electronic media. I think that the idea of the demise of print is nothing but a fallacy. I think is wise to adapt to where the market is going. But I think there is a core, and there will always be a core,” say Nick Carugati, Director of International Advertising and Brand Partnerships, Time Out International, and Neelam Kapoor, Publisher and Vice President, Paprika Media.

e4m by exchange4media Staff
Updated: Oct 9, 2010 7:35 AM
The idea of the demise of print is nothing but a fallacy: Nick Carugati, Time Out Intl

“Same way the books won’t die because you have a e-reader, magazine’s wouldn’t die because of electronic media. I think that the idea of the demise of print is nothing but a fallacy. I think is wise to adapt to where the market is going. But I think there is a core, and there will always be a core,” say Nick Carugati, Director of International Advertising and Brand Partnerships, Time Out International, and Neelam Kapoor, Publisher and Vice President, Paprika Media. More

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