Taapsee Pannu is now brand ambassador for Panasonic's Smartphone Business

She features in the new TVC with Bollywood actor Varun Dhawan

e4m by exchange4media Staff
Updated: Aug 11, 2017 6:37 PM

Panasonic India has got onboard Bollywood celebrity Taapsee Pannu as the brand ambassador, in addition to Varun Dhawan, the existing brand ambassador, for its Smartphone Business. The company also commenced its new ad campaign titled ‘SO MUCH TO DO’ for its power packed Eluga series featuring both Pannu and Dhawan. The 360 degree campaign will be supported on television, print, OOH, cinema and digital platforms.

The new Panasonic Eluga series breaks the shackles of monotony by telling us that there’s, ‘SO MUCH TO DO’. This philosophy comes alive where Dhawan and Pannu, are transported to the world of Eluga. Away from their mundane routines, they make the most of every moment, with the features of the phones weaved into a story.

4G VoLTE enabled Panasonic Eluga A3 & A3 PRO are power packed with features such as 4000 mAh battery, 13 MP Phase Detection Auto Focus rear camera with LED flash, 8 MP front camera for selfies and Front Fingerprint Sensor which provides additional security to the user. Paired with 3GB RAM, Android 7.0 Nougat and Google Duo, A3 and A3 PRO   come with 16 GB and 32 GB internal storage respectively and support expandable storage up to 128GB via a microSD card slot.

Eluga A3 and A3 Pro weigh 9.1mm and are power-driven by 1.25 GHz, MTK 6737 Quad –core processor and 1.3GHz, MTK6753 Octa-core processor respectively. With an impressive 5.2” Full HD display with Asahi Dragon Trial glass and a thin bezel, the 4000 mAh power packed devices give an enhanced visual experience with sharper image quality and vivid colours.

Speaking about the association with Taapsee Pannu, Sarthak Seth, Head - Brand & Marketing Communications, Panasonic India & South Asia, said, “We were looking for a fresh face, Taapsee perfectly embodies our corporate identity for smartphone business in actions, values and voice. Her authentic approach to living a technology oriented lifestyle on a daily basis reflects both our smartphone range and connects with the brand personality.”

Pannu said, “We, as film actors, lead a very hectic lifestyle and have so much on our list every day. I believe it is important to take out time for yourself and do things which you have never done. I am happy to be part of this association, representing a trustworthy brand like Panasonic is itself an honour. The cutting edge technology and product design that goes into Panasonic smartphones differentiate it from the rest.”

Campaign details:

Campaign Elements: PRINT AND TVC

Creative Agency: Makani Creatives Pvt. Ltd.

Agency Managing Director: Sameer Makani

National Creative Head: Anant Medepalli

Creative Team: Neha Sharma, Sachin Padave, Sonali Padave, Rahul Patel

Account Management: Joel Miranda, Pavan Punjabi, Stuti Tiwari

Director: Anthony Leonardi

Producer: Raman Chauhan

Production House: Snowball Studios

Post Production Studio: Famous House Of Animation

Editor: Yusuf

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