Škoda Auto enhances customer experience with its ‘Peace of Mind’ campaign
The quirky campaign has been conceptualised and executed by Publicis India
Published - Aug 29, 2018 7:27 PM Updated: Aug 29, 2018 7:27 PM
Premium automobile brand, Škoda Auto India has launched its latest campaign titled ‘Peace of Mind’ that focuses on enhancing ownership experience. The ‘4-year Service Care’ is a first in the industry, which offers 4 years warranty and 4 years road-side assistance as a standard feature with all Škoda cars. It also has an optional 4 years maintenance package.
The simple and humorous campaign is a part of their long-term strategy of ‘Delightfully Surprising’, under which 3 TVCs were released in 2016. At that time, Škoda India had seen a complete revamp right from their products, network and after-sales services.
The new campaign comprises a TVC in which celebrity Boman Irani plays himself. Initially he is seen admiring the Škoda Kodiaq and its many features, and by the end, he is delighted to know that it comes with a hassle-free ownership package as well.
Commenting on the films, Tarun Jha – Head of Marketing and Product, Škoda Auto India Pvt. Ltd. said: “Škoda India has always believed in enhancing customer experience and offering delightful products every single time. The 4-year service care package is a unique proposition and has a singular focus of making the Škoda ownership hassle-free and pleasant. Apart from the service care package, a host of other initiatives have also been launched.”
Speaking about the campaign, Paritosh Srivastava, COO, Publicis Ambience said: “We had a clear task at hand - to highlight peace of mind that comes with every Škoda car. One look at the campaign, and you’ll know it is trademark Škoda in every way. It’s testimonial in nature but is also a warm and charming human story. Škoda is the first brand to launch this package and we wanted to reinforce the hassle-free ownership experience. With this campaign, we are confident that fence-sitters and others will understand that Škoda not only offers great cars but a great after-sales experience too.”
Sharing his views, Ramakrishnan Hariharan, Head of Creative, Publicis Ambience said: “The build quality and features of Škoda cars speak volumes about German precision. But over and above physical attributes, Škoda cars come with a great ownership experience that is unparalleled in the category. And these offerings are not limited-period ‘offers’, they come standard with every Škoda. That’s why the campaign, ‘Peace of mind comes standard with every Škoda’, is delivered not as a blatant after-sales spiel, but in a light-hearted humorous manner using Boman Irani.”
It is commendable to note here that in Škoda’s almost two decade long presence in India, their partnership with Publicis India has been Škoda’s longest among all agency partners.
Škoda India today has a network of 68 sales and 67 service outlets across the country and has sold over 3,00,000 units of its cars since it launched two decades ago.
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