Reporter’s Diary: A feeling of being @Cannes from India

It’s been Cannes Lion 2011 all the way throughout the week, and what better topic for a Reporter’s Diary than the most celebrated advertising festival, writes Tasneem Limbdiwala.

e4m by Tasneem Limbdiwala
Updated: Jun 25, 2011 8:35 AM
Reporter’s Diary: A feeling of being @Cannes from India

It’s been Cannes Lion 2011 all the way throughout the week for the advertising world and there’s good news for India this year. Indian agencies have been performing quite well this year, already bagging 20 metals, which includes two Gold Lions, 10 Silver Lions and eight Bronze Lions. So what better topic to write on than the most celebrated advertising festival!

First and foremost, I am not at Cannes. But the feeling of being there is no less. My Deputy Editor (star reporter of Cannes Lions for the last five years or more) is covering the event. But for back-up help, my other colleague from Delhi, Desk Editor and I are leaving no stone unturned to keep the content flowing for the website. And not the least, our tech team and designers, too, have been working on the Cannes Specials along with the overall content day and night.

Team Spirit at its best
It’s been quite an experience where team spirit is at the forefront. There are deadlines, a race to be the first with the news, chasing for industry comments, photographs and articles. My editor and my colleague from Delhi (who keeps a sharp eye on errors) have been on their toes giving suggestions and ideas to make the content all the more interesting.

Interestingly, this time we have asked agency Creative Directors and advertising professionals to write blogs for us. Some of them who have written exclusively for us include Anil Ralph Thomas (McCann Worldgroup), Rajdeepak Das (BBDO India), Dheeraj Sinha (Bates 141), Sumanto Chattopadhyay (Ogilvy India) and NP Sathyamurthy (LMG). We are highly obliged to these gentlemen to have made time specifically for us to pen down their views and observations straight from Cannes. We proudly consider them as part of our editorial team.

Yeh dil maange … more Metals
Mudra Communications, BBDO India and McCann Worldgroup lead India’s metal tally. Mudra leads the charts, having won three Silvers, four Bronze Lions and nine shortlists. Most of Mudra’s wins are for the agency’s work titled ‘Silent Anthem’. And it’s a matter of great pride for us to have our beloved National Anthem having the world’s attention. BBDO has bagged two Silvers, one Bronze Lion and seven shortlists, while McCann Worldgroup is placed third in the metals’ order with one Silver Lion, one Bronze Lion and three shortlists.

And, there is a golden hue to the awards this year with India pocketing two Gold Lions – one each by Lodestar UM and Delhi-based creative shop Out of the Box, which won for its exceptional work in the design category.

But all these wins have left us craving for more. And India is hoping to bring home some more metals in the yet-to-be-announced categories – Film Lions, Film Craft Lions, Creative Effective Lions and the Titanium & Integrated Lions (well, this one is out of bounds now with India not making it to the shortlist).

Click Here to get complete coverage on Cannes Lions 2011


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