Reliance Nippon Life Asset Management comes up with #ConstitutionOfInvesting campaign
J Walter Thompson and DViO Digital Pvt Ltd together create campaign on occasion of Republic Day
Given the significance of Republic Day, Reliance Nippon Life Asset Management (RNAM) (www.reliancemutual.com) along with ATL agency J. Walter Thompson and Digital Agency DViO Digital Pvt Ltd has put together a campaign #ConstitutionOfInvesting.
A Constitution Committee comprising of leading Investment Practitioners and Experts has been put together and this committee guided the Marketing Team on the task at hand.
A strong social and digital media campaign was put together to solicit inputs, experiences and tips from people at large and the collective effort led to a comprehensive document that will be called the Constitution of Investing.
The Constitution Committee comprises Vijay Venkatram, Managing Director - Wealth Forum, A K Narayan - CA and Financial planner with over 3 decades of experience; Ashish Shah – MD Wealth First Portfolio Manager Limited; Vasant Kulkarni - a leading Investment Advisor and a regular contributor on Investing in Marathi daily – Loksatta; Mona Fakih, Founder – Allegiance Advisors and Sadashiv Phene, a Mutual Fund Distributor with more than 25 years of experience.
This will be a live document and will be revised periodically by the experts to include all suggestions, inputs and tips as they keep coming.
This initiative is being taken far and wide through interactive social media content which has exhorted viewers to participate in the mission. Some of the innovation used are the hot formats that are popular on Facebook like 360-degree post and Press-and-hold post.
On Instagram, the team put together a series of eclectic stories and released an Instagram-specific 60-sec film. The team also capitalised on the new Instagram Television Feature (IGTV).
On Twitter, key subject-matter experts joined the mission and are helping spread the word; and intense discussions are happening on LinkedIn too.
A special landing page was designed on www.reliancemutual.com to host the traffic, allowing people to watch the film and download the constitution and share suggestions, inputs and views.
Sandeep Walunj, CMO of Reliance Nippon Life Asset Management, said, “The need for a comprehensive guide on investing has become even more prominent in the last couple of years with a very large number of new investors coming into the industry and the existing investors evolving their approach towards long-term investing from short-term profit-making. I and my teams are very proud to have made a significant contribution to help investors get the maximum out of their investments.”
Kishore Tadepalli – JWT, SVP and Managing Partner said, “It’s a unique initiative taken by Reliance Mutual Fund to help investors across the country. Republic Day is an opportune moment to unveil the Constitution of Investment, drawing similarity to unveiling of the Constitution of India. It will serve as a guiding force for the existing investors and new investors coming into the fold for many years to come by.”
Sowmya Iyer, Founder & CEO of DViO Digital said, “Constitution of Investing is yet another great example of our partnership with RMF to champion investor education. In a country like India, the best contribution a brand can make is to create campaigns that simplify financial education. And RMF is committed to this. The need for purpose driven brands is more pronounced than ever before. And I really feel happy and proud that we continue to partner RMF in their commitment to investor education and financial literacy.”
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